Are you an entertainment executive looking to make content decisions that are backed by data, rather than gut instincts? Look no further than Parrot Analytics. We provide demand data that can help you make more informed acquisition, distribution, programming, and content decisions. Let's take a closer look at how our demand data can be used with the example of "Our Flag Means Death", a TV series that recently aired in France.
Content valuation: One of the key benefits of demand data is its ability to help with content valuation. By using our content valuation system based on demand data, you can determine how much to spend on content. Our system reveals the dollar value contribution of any title, to any platform, in any region. In the case of "Our Flag Means Death," it has been in high demand in France, with 22.7 times the audience demand of the average show in France over the last 30 days. This indicates that this show has a high valuation in France.
Acquisition decisions: If you are considering acquiring a TV series or movie for your platform, demand data can help you assess the show's ability to drive subscriptions and mitigate churn. By examining the top 10 global markets where "Our Flag Means Death" is most in-demand over the last 30 days, we can find valuable insights. For instance, this TV series outperforms the demand of the average TV show in each of these markets. The United States is "Our Flag Means Death"'s number one market globally, where it achieved exceptional audience demand of 30.8x. This indicates a high potential for acquisition in the US and beyond.
Programming decisions: If you are trying to figure out what type of content you should produce or acquire, demand data can help. For example, by observing the top 10 global markets where "Our Flag Means Death" is highly in-demand, it is easy to identify the trending genres. You can also use demand data to quantify taste clusters, so you can cater to specific audience segments with your programming.
Distribution decisions: Demand data can guide distribution decisions by informing you which platforms you should target for distribution of your content. In the case of "Our Flag Means Death," we can see that it has outstanding travelability, which means it has high international demand relative to its home market in the United States. By targeting platforms in countries where "Our Flag Means Death" has high demand, you can maximize your content's global appeal.
Content discovery: If you want to ensure that your content is being seen by the right audience on your platform, demand data can help you achieve this. You can use demand data to power affinity analysis, so you can partner with the right talent or brand and expand your audience. Additionally, demand data powers discovery and recommendations, so your content is shown to the right audience.
In conclusion, demand data is a valuable tool for entertainment executives looking to make informed content, acquisition, distribution, and programming decisions. Using the example of "Our Flag Means Death," it is easy to see how you can leverage demand data to get actionable insights on content valuation, acquisition, programming, and distribution. Contact Parrot Analytics today and prepare to make your next content decision with the power of demand data.
