Entertainment executives can use demand data to make more informed decisions about content acquisition, distribution, programming and content valuation. The demand for a show can be an indicator of its value, how it's performing and how it will perform in the future. Using the example of "Our Flag Means Death" in France, we can see the following:
Content Valuation: Demand data can be used to value individual shows or entire content libraries. Parrot Analytics' content valuation system is powered by global content demand and can reveal the value of any title to any platform in any region. This system can be particularly helpful when determining how much to spend on content.
Acquisition Decisions: Demand data can help entertainment executives decide what type(s) of content might exhibit opportunities to acquire or produce. For instance, "Our Flag Means Death" outperforms the average TV show in each of its top 10 global markets, which suggests it might be a suitable candidate for acquisition or production.
Programming Decisions: Entertainment executives can use demand data to identify popular genres in their local markets and discover under-monetized titles. This data can also be useful when planning release strategies and pricing.
Distribution Decisions: By evaluating demand data, executives can identify which platforms they should target for distribution. For instance, we can see that the United States is "Our Flag Means Death"'s top market globally, with demand of 28.2x. Therefore, if available, distribution in the United States might be a favorable option.
Content Decisions: Demand data can help inform content decisions such as what types of content should be produced or acquired, what genres should be focused on, and what content will help attract or retain subscribers. The demand for "Our Flag Means Death" in France has increased by 11.8% during January 2024, which could be an encouraging sign for content executives to keep the show in their programming lineup. Additionally, the show's significant momentum suggests the pace of growth is exceptional.
Overall, demand data, such as that of "Our Flag Means Death" in France, can provide insight into the performance and potential of a TV show and can ultimately aid in making more informed decisions about content.
