Are you a TV executive struggling with content decisions or acquisition decisions? Look no further than demand data! By examining the performance of “Room 104” in France during December 2023, we can provide insights and answers to some of the most pressing questions about content strategy.
First, “Room 104” has 3.6 times the audience demand of the average show in France over the last 30 days, indicating good demand. Comparing to the last 90 days, demand has been increasing recently. Parrot Analytics content valuation system uses demand data to evaluate the dollar value of content; a 3.6 times demand increase for a show indicates its economic value has also grown.
Analyzing the audience’s interest in “Room 104,” we find that the genre of the show plays an important role. It ranks at the 96.4th percentile in the comedy genre, as of December 2023 in France. Another critical insight concerns the international popularity of the show. The demand for "Room 104" in France was 92% of the demand in its country of origin, the United States, rendering the show globally appealing.
Another way to use demand data relates to acquisition decisions. Understanding what other shows and genres that fans of “Room 104” enjoy offers an opportunity to develop new diverse content to satisfy a wide range of appetites. On such shows include "No Limit Chronicles," "The Magic School Bus Rides Again," "The Jetsons," "The Flintstones," "Murder Chose Me," "Saturday Night Live," "Star Trek: Discovery," "Family Guy" and "You're The Worst". This data empowers entertainment talent agencies, TV production companies, and studios to diversify their content offerings or identify new shows to acquire.
From a distribution perspective, you can leverage the global demand data to identify the top markets where shows like “Room 104” perform well. For “Room 104,” the top markets are China, where demand is 3.9x, the United States where demand is good, France where demand is good, and Germany where demand is good. This data enables content distributors to optimize their content deals, targeting specific countries and platforms to increase their revenue.
To make informed programming decisions, momentum is a crucial metric that can help identify the impact of marketing campaigns. Here we see that “Room 104” peaked at 9.0 times the average, indicating the effectiveness of marketing campaigns for a particular period. With this awareness, an OTT platform or linear network can better schedule when to air or offer on-demand viewing. Longevity, another measure of audience interest over time, is also considered good for "Room 104".
Finally, demand data can inform content decisions. Franchisability (spin-off potential) and reach are valuable dimensions to examine to determine which IP can be monetized through spin-offs or franchises while attracting new subscribers to your platform. In conclusion, with Parrot Analytics’ demand data, TV executives can make more informed decisions about content valuation, acquisition, distribution, and programming.
