As an entertainment executive, you can have access to a range of demand data insights to inform decisions related to content valuation, acquisition, distribution, and programming. One of the examples of how demand data can be used is through the analysis of "Schitt's Creek" in France for the month of December 2023. Here are some insights that can be gained from this analysis:
Content Valuation:
- "Schitt's Creek" has 6.1 times the audience demand of the average show in France over the last 30 days, and only 8.6% of all TV shows have this level of demand. This information can be used to quantify the show's value contribution to a platform or network in France.
- By examining the top 10 global markets where "Schitt's Creek" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets, including Canada where the show achieved outstanding audience demand of 12.7x. This information can be leveraged to determine the global value of a show.
Acquisition:
- The demand for "Schitt's Creek" in France is good and has been increasing recently, with audience demand for the show increasing by 54.4% in December. This information can be used to assess the potential of acquiring the show or whether to renew it as the show has already ended its run.
- The Parrot Pulse for "Schitt's Creek" shows that its franchisability (spin-off potential) is good and its reach (the number of people expressing demand for a show) is outstanding. This information can be used to evaluate the long-term potential of investing in the show and expanding its universe.
Distribution:
- The fact that the audience demand for "Schitt's Creek" in France has been increasing recently and spiked in late December 2023 could be an indication to distributers to invest more partnerships to distribute the show within France and capture the peak in demand.
- The Parrot Pulse also informs that travelability for the show is good, which means that there may be opportunities to promote the show more aggressively in non-domestic audiences, as well as identify untapped regions to expand its reach.
Programming:
- "Schitt's Creek" ranks at the 98.5th percentile in the family genre in France for December, meaning that it has higher demand for this genre than 98.5% of all family titles in the country. This information can be used to determine programming schedules, deciding what times or days to air the show.
- Examining the Parrot Pulse also reveals that the show's momentum (its pace of growth) is good, while its longevity (how well audience demand is maintained over time) is outstanding. This information can be used to make informed planning decisions regarding the future of the show, expand its audience or calculate the payback period of the show - in short, to determine which part of the production cycle needs the most focus.
In conclusion, demand data can be leveraged in various ways to make informed content, acquisition, distribution, and programming decisions. Through examples like "Schitt's Creek," executives can use demand data to value entertainment content, assess the performance of a show, and gain valuable insights to stay ahead of the competition.
