If you work for an OTT platform, SVOD platform, or any other organization that distributes TV content, analyzing audience demand data can help you make more informed decisions. Demand data is a valuable source of information that can be used for making content valuation, acquisition, distribution, or programming decisions. Let's use Parrot Analytics' analysis of "Silent Witness" in France for the month of January 2024 as an example to answer some questions.
How much is "Silent Witness" worth in France, and how does it compare to other TV shows in the country?
Using demand data, content valuation is possible. Parrot Analytics' content valuation system is based on demand data and helps to reveal the dollar value contribution of any title to any platform in any region. In France, "Silent Witness" has 3.1 times the audience demand of the average show, showing that its demand is good. In comparison to its demand over the past 90 days, the show's demand has been increasing recently. It is worth noting that only 8.6% of all TV shows have this level of demand.
What type of audience does "Silent Witness" have in France, and what other shows does its audience like?
Parrot Analytics can analyze the audience's taste preferences based on their viewing history and provide valuable insights into the types of shows an audience is interested in. "Silent Witness" ranks at the 95.2nd percentile in the drama genre in France, meaning it has higher demand than 95.2% of all drama titles. Moreover, "Silent Witness" fans in France also like other shows such as "Forged in Fire," "Midsomer Murders," "Bar Rescue," and "Law & Order: Special Victims Unit."
How has demand for "Silent Witness" changed over time in France?
Demand data can track the popularity of a TV show over time. In France, audience demand for "Silent Witness" increased by 6.8% during January 2024, and demand spiked as well in mid-January. Additionally, "Silent Witness" achieves outstanding longevity and momentum, which means that the pace of its growth is strong, and its demand is well maintained over time.
How popular is "Silent Witness" globally?
Demand data can quantify the show's worldwide audience demand across all platforms. "Silent Witness" has good demand worldwide, while its travelability is okay. Demand for "Silent Witness" in France is 29% of its demand in the United Kingdom, ranking it as "Silent Witness"'s number one market globally with an outstanding audience demand. The show also outperforms the demand of average TV show by 7.8 times in the United Kingdom.
What can we learn from the comparison of "Silent Witness" performance on a 1 year rolling basis vs the last 30 days?
By examining "Silent Witness" performance on a 1-year rolling basis vs the last 30 days, we can identify some interesting insights. Although "Silent Witness" has similarly peaked over the course of the past 1 year, it peaked at 7.2 times the average in the last 30 days with a 4.8% increase. Additionally, its average demand on a rolling year basis was 0.9 times the average title, indicating increased popularity.
Overall, demand data offers a wealth of insights into the popularity of TV shows and audience preferences. By analyzing demand data, you can understand the value of a show, compare it to other shows, and optimize your acquisition, distribution, and programming decisions to best suit your audience's needs and preferences.
