The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive or content distributor, demand data can be used to make informed content acquisition and distribution decisions. One way to use demand data is to evaluate the potential value of a title to a platform or distributor. Parrot Analytics content valuation system is based on demand data, which can be leveraged to determine how much to spend on content. For instance, the demand for "Silent Witness" in France can be analyzed to determine the value of the title to a platform. The show has 2.9 times the audience demand of the average show in France over the last 30 days and has higher demand than 94.6% of all drama titles in the country. This implies that demand is good and the show has high value.
Additionally, demand data can be used to map local whitespaces and identify the most popular genres in a local market. In the case of "Silent Witness," audience demand for the show has increased by 36.5% in France during March, indicating that there is a growing interest in crime-procedural dramas in the local market. Therefore, as a TV executive, one could use demand data to identify potential opportunities to acquire or produce content in this genre to increase the platform or distributors’ market share in this specific category.
Another advantage of demand data is that it can help executives with decisions concerning subscriber acquisition and retention. For example, Parrot Analytics' demand data can be used to assess a TV series' ability to drive subscriptions and mitigate churn. In the case of "Silent Witness," analyzing key metrics like momentum and reach can inform strategy decisions aimed at attracting and retaining subscribers. According to the data for "Silent Witness" in the last 30 days, the show has sustained momentum, and it has a good reach, which implies that it can attract new subscribers to the platform or distributor.
Moreover, since "Silent Witness" is a global show, executives can utilize the show's data to explore other opportunities beyond the French market. In this case, demand data can inform decisions around global expansion. By identifying the top 10 global markets where "Silent Witness" is most in-demand, executives can evaluate how to monetize the show in these markets. For example, the show has outstanding audience demand in the United Kingdom, and its demand in other markets like Australia, the United States, and Canada is also strong. This implies that "Silent Witness" has potential to be monetized in these markets via licensing deals or streaming.
Therefore, as an entertainment executive or content distributor, leveraging demand data is critical in making informed decisions around content valuation, acquisition, distribution, and programming. By understanding the demand for titles like "Silent Witness," executives can make strategic decisions, optimize their content investments, and maximize audience engagement and retention.
Silent Witness's travelability to France in the last 30 days is 27%, which means that the audience demand for Silent Witness is 27% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Silent Witness travels internationally.
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Acquire the best shows from partners such as BBC One to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Silent Witness), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Silent Witness is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Silent Witness also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Silent Witness, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:01 p.m. PST using demand analytics from Parrot Analytics for Silent Witness in France. We provide our partners with valuable television industry insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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