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How Can Demand Data Help Entertainment Executives Make Informed Content Decisions? A Closer Look with 'Space Force' Analysis

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Parrot Analytics Insights - February 2024

Content executives across the entertainment industry are always looking for ways to make more informed content-related decisions, and demand data can help with this. Here's how "Space Force" analysis in France can demonstrate the value of utilizing demand data across different industry verticals.

Content Valuation: "Space Force" has 4.1 times the audience demand as the average show in France over the last 30 days, indicating that the demand for this show is good enough to compete with other top French titles. Additionally, demand has been increasing for "Space Force" recently. This type of demand data can inform content evaluation by answering typical valuation questions such as how much a series is worth, how much value a specific element of a series drives, and how a series ranks comparative to other top-rated shows in the particular market.

Acquisition and Distribution: With only 8.6% of all TV shows achieving the level of demand "Space Force" is enjoying, it would make sense to consider acquiring this show for any specific platform targeting an audience of the kind that "Space Force" appeals to. Furthermore, the study reveals that "Space Force" outshine the average level of demand at the top ten global locations, indicating that the show is in-demand in many regional locations, thereby making it a more viable acquisition for distribution across various regions.

Programming Decisions: Understanding the demand of viewers is vital to program a lineup that will keep viewers' eyeballs glued to the screen. In the case of "Space Force," the show has been increasing in demand over the last 30 days, with France being one of its top-performing markets. This knowledge can be used to determine whether to air more episodes of the show during peak times or even schedule a re-run to improve its audience reach.

Content Acquisition: "Space Force" has a high travelability score, indicating that the show is globally acclaimed. Studios or content distributors may leverage this information to select a title into their distribution pipeline more carefully or to decide which market to target for investment.

Franchise development: It's always great to understand the franchisability potential of any content before proceeding with production. "Space Force" has a good franchisability score, indicating that it has spinoff potential. Production companies or studios can utilize this information to explore expansion opportunities of "Space Force" franchise or creating spinoff content.

By answering these types of questions, Parrot Analytics' demand data analysis for "Space Force" enables content executives to make more informed decisions about content. From content valuation to franchise development and programming, Parrot Analytics provides the data-driven insights that executives require to compete in the fast-paced entertainment industry.

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