If you are a TV executive looking for insights to make informed decisions about content, "Space Force" provides a great example of how demand data can help guide decision making.
Using demand data for "Space Force" in the month of March 2024 in France, we can answer several important questions. Firstly, content valuation could be supported by data showing that "Space Force" had 3.0 times the audience demand of the average show in France over the last 30 days. By understanding how much a title is worth to a platform and how it contributes to the platform's growth, executives can make informed decisions about how to invest in their content portfolio.
Furthermore, demand data for "Space Force" can help executives make informed acquisition decisions. By examining the top 10 global markets where "Space Force" is most in-demand, it is clear that the show outperforms the demand of the average TV show in each of these markets, showing potential for global appeal and monetization. Executives can use this data to decide which content they should acquire and distribute, while also mapping out possible under-monetized titles to explore.
Demand data for "Space Force" can also be used to inform programming decisions. For instance, the Parrot Pulse for "Space Force" provides an independent measure of its global performance across six dimensions: worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. By examining all these dimensions, executives can make informed decisions about where to program the show, how to build momentum and reach for the show, and how to further monetize the title for spin-offs or franchises.
Another use of demand data for "Space Force" is to better understand the show's popularity and inform content decisions. The fact that "Space Force" achieved the peak rank of #786 in France, moved up in its rank by 238 spots during March in France and ranks at the 94.9th percentile in the comedy genre, in March, all indicate that the show is popular in France. Combining this information with data on other shows that fans of "Space Force" also like, executives can better understand the taste clusters and preferences of their audience, inform commissioning strategies for upcoming productions, and help optimize marketing campaigns ahead of premiere.
In summary, the demand data for "Space Force" in March 2024 provides insights that cover a wide range of areas in content decision making, including content valuation, acquisition decisions, programming, audience engagement, and monetization. By using data like this, executives can make a more informed decision on how to build their content portfolio and drive demand and growth for their platforms.
