As an entertainment executive, analyzing and understanding audience demand data can help you make more informed decisions about content, acquisition, distribution, and programming. In this regard, Parrot Analytics is leveraging global audience demand data to offer an economic content valuation system that reveals the dollar value contribution of any title to any platform in any region.
For instance, let us consider the case of "Steven Universe" in France during February 2024. According to Parrot Analytics data, "Steven Universe" has 11.1 times the audience demand of the average show in France during the last 30 days. This high demand level reinforces the position that "Steven Universe" has established as an engaging and exciting TV series.
Moreover, it is worth noting that "Steven Universe" has an exceptional travelability and its audience demand is still going strong in France. Thus, the data suggests that "Steven Universe" has spin-off potential in France or other international markets.
In terms of franchisability, "Steven Universe" has an outstanding potential to create spin-offs, while its reach (the number of people expressing demand for a show) is exceptional. This is useful information for content distributors and production companies who want to create TV series that have the potential to branch out into numerous other entertainment forms.
Furthermore, by analyzing the top 10 global markets where "Steven Universe" is most in-demand over the last 30 days, we find that this TV series has demand that is outstanding, much higher than the average TV show. In fact, "Steven Universe" has exceptional audience demand of 15.5x in the United States, ranking it as the number one market globally. Therefore, this shows that content executives and distributors should consider the specific markets in demand of a TV series or genre in order to create a more targeted approach to distribution and licensing deals.
Another valuable insight from the demand data available is that "Steven Universe" is particularly popular amongst family audiences. By examining its performance on this genre, it is clear that "Steven Universe" has higher demand than 99.3% of all family titles in France. Thus, content producers and distributors looking to create family-friendly content should take note of the success of this TV series and evaluate how to incorporate similar themes into their production strategy.
In conclusion, understanding audience demand data can be crucial for making smart content-related decisions. By using Parrot Analytics' content valuation system, TV executives can monitor the value of their content, target specific markets, and make more informed decisions about content creation and distribution. The insights gained from interrelated questions about content valuation can help studios, OTT, and pay TV networks, production companies, distributors, and talent agencies make effective and influential business decisions.
