The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics demand data is a powerful tool that can be utilized by entertainment executives to make more informed decisions when it comes to content acquisition, distribution, programming, and valuation. Let's explore how this works with the example of "Steven Universe" in March 2024 in France.
One of the key benefits of demand data is content valuation. With the help of demand data, entertainment executives can understand the economic value of a title and quantify its impact on revenue. Using our content valuation system, Parrot Analytics can reveal the dollar value contribution of any title, to any platform, in any region. This means executives can determine how much to spend on content and assess a TV series' ability to drive subscriptions and mitigate churn.
"Steven Universe" achieved 13.7 times the audience demand of the average show in France during the last 30 days, which is outstanding. Its demand has been increasing over the past few months and moved up in its rank by 2 spots in March. It reached peak rank #35 in France. It’s essential to note that only 2.7% of all TV shows have this level of demand.
Entertainment executives need to focus on viewership trends of TV shows in each specific market, as this can be valuable information when it comes to content valuation. In France, "Steven Universe" achieved the peak demand of 13.7 times the average show, which means this show has a lot of value in this market. However, its travelability-index rating is also exceptional. This allows executives to take this content to other countries where there might be more demand, and therefore, more value.
Demand data also informs scalable concept testing. Using demand data, executives can test which elements of existing content fans like the most and optimize upcoming productions or remakes that reflect fans' preferences.
Our demand data also informs decisions around supply and demand. For example, executives can examine the top 10 global markets where "Steven Universe" is most in-demand over the last 30 days. In each of these markets, the show outperformed the demand of the average TV show. The United States is "Steven Universe"'s number one market globally, with exceptional audience demand of 18.4x. This data suggests that other English-speaking markets (like the UK and Canada) might have comparable demand.
Demand data can also answer essential questions about the show's performance, such as how popular it is compared to the market average, what genres are resonating most with its current audience, what genres creators should focus on to attract new subscribers to their SVOD service, and how popular it is in the home country vs. other markets.
In summary, "Steven Universe" is an excellent example of how demand data can help entertainment executives make more informed decisions. By analyzing details like audience demand, show movement, market performance, and content value, executives can take tactical and actionable steps for content creation, acquisition and distribution while keeping fans' preferences in mind and optimizing viewership opportunities.
Steven Universe's travelability to France in the last 30 days is 28%, which means that the audience demand for Steven Universe is 28% of the demand in its country of origin, United States. Click through to another market to discover how well Steven Universe travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Steven Universe is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Steven Universe, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using global demand metrics from Parrot Analytics for Steven Universe in France. We provide our partners with smart OTT insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.