As an entertainment executive, demand data is an important tool to help you make informed decisions when it comes to content acquisition, production, distribution, and programming. Let's look at how demand data for "Stumptown" in France can be used for content valuation, programming decisions, and acquisition decision-making.
Based on its high demand of 2.6 times the average show in France over the last 30 days, "Stumptown" can be considered a valuable asset for an OTT platform or SVOD platform in France. Demand data allows executives to quantify the platform-specific marginal revenue contribution of a title and assess its ability to drive subscriptions and mitigate churn.
The fact that the show's demand is increasing is also a positive sign for its future value. Knowing that the demand for the show in France has been increasing in recent times, certain decisions can be made, like promoting or targeting the show in marketing as audience engagement may be increasing.
By understanding that "Stumptown" is at the 94.6th percentile in the drama genre, entertainment executives could consider it as a valuable addition to their programming lineup. This is a clear example of how demand informs programming decisions, allowing you to determine which shows have higher demand and are popular among your audience.
Another way demand data can be used is in acquisition decision-making. By examining the top 10 global markets where "Stumptown" is most in-demand over the last 30 days, we find that this TV series outperforms the demand for the average TV show in each of these markets, with France being its number one market globally. This type of data can be used to make decisions about expanding into new markets or licensing content in certain regions.
The Stumptown example provides insight into how demand data can be used in the strategic decision-making processes of an executive. Whether it is content valuation, acquisition decisions, distribution decisions, programming, or production choices, demand data provides valuable information like audience behavior, sentiment, and engagement that executives can use to make more informed decisions.
