The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives are always looking for ways to make better content, acquisition, distribution and programming decisions by relying on data. One key source of data is audience demand, which is a measure of how much an audience wants to watch a particular show. Let's look at February 2024 demand data for the US drama, "Stumptown" in France to illustrate how demand data can help executives make more informed decisions.
Content Valuation:
Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Content valuation can answer questions around the monetary value of a show like "Stumptown," such as what is its baseline value, and what is it worth to another streaming platform. Demand data can be used to value IP globally, and can help assess a TV series' ability to drive subscriptions and mitigate churn.
Audience Taste and Preferences:
Demand data can help answer questions such as what genres are resonating the most with the current audience, what genres should the executives focus on to attract new subscribers to a streaming platform, and which elements of the existing content fans like the most. By looking at related shows using demand data, such as "Strange Evidence," "Murder Made Me Famous," and "60 Minutes," content creators and distributors can get a better understanding of the show's audience and adjust their strategies accordingly.
Supply and Demand:
Demand data can help executives make better decisions around supply and demand, both in programming and financially. For instance, executive producers or heads of programming can use demand data to identify which types of content exhibit opportunities for acquisition or production. Equally, they can determine how much to spend on content, unbundle content on any streaming service, assess a show's ability to drive subscriptions, and estimate cannibalization of audiences if a title is available on multiple services. Additionally, demand data can be used to identify new opportunity markets for content distribution.
Marketing and Release Strategy:
Demand data can be used to optimize marketing campaigns ahead of the show's premiere. It can inform executive decisions around what type of content to produce or acquire, select IP to develop into a franchise or create spin-offs. It can also guide programming executive on what will be the best release strategy for their content, how they should allocate funds to maximize future content investments, and what catalog content should be acquired to increase engagement and retain customers.
Performance and Competitive Benchmarking:
Demand data can help executives understand how popular their show is, where it ranks among other titles in the market, and what effect marketing campaigns are having. In comparing the performance of "Stumptown" on a one-year rolling basis with the last 30 days, we learn that the show has increased in popularity, moving from an average demand of 2.2 times the average title on a rolling year basis to 3.8 times the title average for the last 30 days, representing a 6.3% increase.
Conclusion:
By utilizing Parrot Analytics demand data, executives can make more informed decisions around content valuation, audience taste and preferences, supply and demand, marketing and release strategy, and performance and competitive benchmarking. The example of "Stumptown" in France shows how demand data can provide an independent measure of a show's global performance across six dimensions, revealing where the show outperforms the demand of the average TV show in each market. By utilizing demand data, executives can make more data-driven decisions, ultimately leading to the production of more engaging content, and improved viewing experiences for audiences.
Stumptown's travelability to France in the last 30 days is 144%, which means that the audience demand for Stumptown is 144% of the demand in its country of origin, United States. Click through to another market to discover how well Stumptown travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. abc, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Stumptown.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Stumptown from partners like abc.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Stumptown? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as abc to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from abc by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Stumptown. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as abc to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Stumptown), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as abc by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Stumptown, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular abc‘s Stumptown is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Stumptown, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using demand metrics from Parrot Analytics for Stumptown in France. We provide our partners with meaningful SVOD capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.