As an entertainment executive, it is crucial to make informed decisions concerning content acquisition, distribution, and programming. To do this, executives need to be aware of trends and patterns in audience demand data. In this regard, Parrot Analytics provides relevant insights.
For instance, we can use the performance of "The 100" in France over the last 30 days to illustrate how demand data can help executives make better decisions. With 10.1 times the audience demand of the average show in France, demand for "The 100" is outstanding. This level of demand can be an indication of the show's value in relation to other titles available on the market. Executives can use demand data to also determine the revenues that a title could generate and how much a platform should spend on content. Content valuation can, therefore, be based on demand data, which reveals the dollar value contribution of a title to a platform in any region.
Demand can also provide insights into audience preference and behavior. For instance, it is possible to quantify the platform-specific marginal revenue contribution, the number of new subscriptions that a show might attract, and the potential for content churn reduction. With this analysis, executives can determine the best methodologies for optimizing the marketing and release strategies of a title.
Furthermore, executives can use demand data to track the show's performance globally relative to the shows' home market. For example, "The 100" had a demand of 55% in France compared to the United States, the country of origin. This data can help in deciding on where to market a show and which markets have untapped potential.
Using the top ten markets where "The 100" has performed well, executives can identify which content performs best globally. By examining the characteristics of this content, executives can make informed decisions regarding what kind of content to acquire, produce, or distribute.
Finally, executives can also analyze the various dimensions of demand, such as travelability (international demand), momentum (pace of growth), franchisability (spin-off potential), and longevity (how well the demand is maintained over time). By understanding these dimensions, executives can make informed decisions on various aspects of content acquisition, distribution, and programming.
In conclusion, demand data is integral to the decision-making process for executives in the entertainment industry. Using demand data analyses such as Parrot Analytics, executives can make informed decisions that positively impact their business' bottom lines.
