As a TV executive, you can utilize demand data to make informed content decisions and acquisitions that meet the preferences of your target audience and drive profitability. By examining the December 2023 demand data for "The 100" in France, we can explain how this can be done.
Content valuation is a crucial aspect of content and acquisition decisions. The Parrot Analytics content valuation system is a valuable tool that can be used to determine the monetary value and potential of a TV show by analyzing its contribution to a platform's revenue and subscribers. You can use demand data to estimate the dollar value of "The 100" in France and assess its ROI. Further, you can analyze the travelability, affinity analysis, and supply and demand questions through demand data to decide which platforms to target for "The 100" distribution.
Demand data allows you to examine the global appeal of a TV show and determine the best content to acquire or produce for a specific market. "The 100" has outstanding demand in many countries, which shows its potential to attract subscribers in different markets. By examining the top 10 global markets where "The 100" is most in-demand, you can learn the show's best markets and how demand varies across them.
Additionally, by exploring the correlation of different dimensions of the Parrot Pulse measurement to "The 100", you can make content decisions based on audience engagement and the show's continued relevance. The Parrot Pulse recognizes the outstanding audience demand of "The 100" across the world, with its momentum, travelability, franchisability, longevity, and reach being exceptional or outstanding.
You can use demand data to estimate how much content is worth to another streaming platform and which shows to buy that will support subscriber retention and acquisition. "The 100"'s performance in the mystery genre indicates its high demand in France, while its decreased demand shows the show may require more marketing campaigns to maintain subscribers.
Additionally, insight from audience demand data can inform programming decisions, distribution strategies, and optimize pricing and release strategies. The demand data can help you answer questions like, which genres resonate most with my current audience, which franchises will be most profitable, which TV shows will acquire or retain my subscribers, why should my show be considered a strategic asset, and what is the baseline value of a title.
In conclusion, demand data can provide entertainment executives with valuable insights that allow them to make better-informed decisions concerning content, acquisition, distribution, and programming. With the help of Parrot Analytics' content valuation system and tools like Parrot Pulse and Travelability, executives can use demand data to examine a show's global appeal, potential profitability, and continued relevance to make data-driven decisions concerning content.
