Understanding audience demand data is crucial for making informed decisions regarding content acquisition, distribution, and programming. Let’s look at "The Dawn Of The Witch" as an example and see how Parrot Analytics' demand data can help guide strategic decision-making.
Firstly, understanding the value of "The Dawn Of The Witch" is important for content valuation. By using demand data, we can estimate the dollar value contribution of this title to any platform in any region and assess its ability to drive subscriptions while reducing churn. Parrot Analytics' content valuation system quantifies the marginal revenue contribution of a specific title and reveals the demand-driven value of a series over time.
We can also use demand data to gauge how well "The Dawn Of The Witch" is performing in its specific market, in this case, France. For example, in December 2023, the show had 4.3 times the audience demand of the average show in France over the last 30 days, indicating a good level of demand. Ranking at #549 in France with a move up in its rank indicates that it is growing in popularity.
Further, we can determine the show's global appeal using travelability. Comparing the show's demand in France to Japan, the country of origin, reveals that the demand in France was 140%, suggesting that "The Dawn Of The Witch" has good international appeal potential. This information can guide decisions about financing, distribution, and future content investments.
Demand data can also help in identifying taste clusters, which provide insights into the type of content that resonates with audiences. By identifying other shows that fans of "The Dawn Of The Witch" like, we can understand what new shows to invest in or acquire. Therefore, titles like "Love After World Domination" and "Kono Healer, Mendokusai" which have similar fan bases can prove to be good candidates - ensuring the audience is coming to the platform to look for content beyond just one series.
Finally, monitoring global demand for "The Dawn Of The Witch" can help with competitive benchmarking to compare it to other titles available on the market. By doing so, content executives can ensure that they are investing in the right shows and content that resonate with their audience, potentially growing into new markets.
In conclusion, demand data is crucial in making informed decisions about content acquisition, distribution, and programming. By using Parrot Analytics' demand data to assess the value of content, determine global appeal, identify taste clusters, competitive benchmark, and map local whitespaces among other things, entertainment executives can make the right business decisions and capitalize on opportunities presented in the market.
