The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive, you can use demand data to gain insights on audience engagement for any TV show, and this data can subsequently inform your content acquisition, distribution, and programming decisions. By examining the case of "The Dawn Of The Witch," you can see how demand data is invaluable in helping entertainment executives make more informed decisions.
Firstly, demand data can be used for content valuation to assess the worth of a show to a particular platform or region. Based on the demand data provided, you can see how "The Dawn Of The Witch" has been performing in France. The show's audience demand is 6.1 times the average title in France over the last 30 days, and such high demand signals a show of higher worth to a particular platform or region.
You can also use demand data to make acquisition decisions. For instance, by knowing that "The Dawn Of The Witch" is more popular in France, Japan, Spain, Germany, Canada, the United States, Brazil, and Indonesia, you can make informed decisions about which regions to acquire content from and where to target your marketing efforts to acquire more subscribers. Additionally, by analyzing the show's affinity analysis, you can also know which other shows might appeal to the show's dedicated audience and gain insights for future acquisitions.
Demand data can also help in programming decisions. For instance, by being aware of the show's rank in comparison to other shows, you can decide how to program the show in France, whether to put it in a prime timeslot or occasionally program it in a less competitive timeslot. You can also use the data to inform scheduling decisions, such as whether to place reruns of the show to increase engagement.
Demand data also helps in content distribution decisions by helping you determine where to distribute a show. The show's high demand in France versus its home market of Japan means that it could be a better decision to distribute the show in France more extensively than in Japan.
Finally, demand data can help you make informed decisions about how best to allocate production financing in terms of genre or style of content that is exhibiting the highest demand. The data can also help you to identify new markets for a show, or help change the course of production direction of a show that is not doing well in comparison to its peers.
In conclusion, using Parrot Analytics' demand data and insights can help executives make informed decisions by providing action-driven analyses and frameworks for understanding your audience better. By using these insights, such as the example of "The Dawn Of The Witch," entertainment executives can optimize their content investments and maximize commercial opportunities, making it an essential tool for decision-making in today’s TV entertainment industry.
The Dawn Of The Witch (魔法使い黎明期)'s travelability to France in the last 30 days is 70%, which means that the audience demand for The Dawn Of The Witch (魔法使い黎明期) is 70% of the demand in its country of origin, Japan. Click through to another market to discover how well The Dawn Of The Witch (魔法使い黎明期) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tbs and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Dawn Of The Witch (魔法使い黎明期), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using tv demand analytics from Parrot Analytics for The Dawn Of The Witch (魔法使い黎明期) in France. We provide our partners with far-reaching SVOD capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.