As a TV executive, you know that decisions regarding content acquisition, financing, distribution, and programming must be based on the best available information. One critical piece of information is to understand how popular a show may be, how it performs in specific markets, and how it's trending over time. For this, demand data can be your ally.
Demand data can provide you with valuable insights that can be used to make informed content decisions. One instance is observing the performance of "The Gilded Age" in France for January 2024 based on demand data. The demand data reveals that this TV series has performed incredibly well in France, achieving 12.3 times the average demand of shows in France over the last 30 days. This information can be used to determine content valuation, especially if this show is in competition with others for acquisition. The value of a title can be uncovered through Parrot Analytics' content valuation system, which is powered by global content demand and supply. The system reveals the dollar value contribution of any title, to any platform, in any region, thus making it easier to determine how much a show is worth to your network or platform.
Additionally, the peak performance of "The Gilded Age" occurred in the month of January, which could be crucial to use for the show's marketing strategy. Knowing which show is popular at a particular time can help to reposition it in the market with additional publicity or ensure its promotion is well-timed so that in that month, when demand is still high, people remain engaged with an increasing level of excitement.
By comparing "The Gilded Age's" performance over a one-year period with last month's performance, you can observe a notable change in audience demand. While "The Gilded Age" has had a high demand throughout the year, the show peaked at 13.4 times the title average last month, a 17.6%increase in popularity. Knowing every show has a lifespan, it is imperative to understand how well the audience gravitates towards it. In this case, understanding the longevity of this show, which has been good, can ensure planning for the show's future is also strategic, not just for the current market success of "The Gilded Age."
Finally, you can compare the popularity of "The Gilded Age" in different regions. As per the demand data, the United States is the show's top market, with 15.3x the average demand for shows in that country. This information can be used to determine the appropriateness of distributing this show in various markets while noting that it has also been performing well in other markets like Canada, the United Kingdom, Australia, Russia, China, the Netherlands, and Spain. After understanding which regions have responded the most to "The Gilded Age," entertainment executives can attempt to repackage the show in a way that speaks more clearly to audiences in other regions.
In summary, demand data provides demanded actionable insights that can help in making informed content acquisition, financing, distribution, and programming decisions. Given how much "The Gilded Age" has been demanded for in France with the show's star-studded cast and dynamic story, a TV executive can consider devising a content strategy that capitalizes on a winning formula.
