As a TV executive, understanding audience demand can be a powerful tool in making informed content, acquisition, distribution, and programming decisions. Analyzing the performance of "The Gilded Age" in March 2024 in France provides an opportunity for us to explore how demand data can be used to inform decisions across a range of areas.
One crucial way that understanding audience demand can be utilized is for content valuation. By analyzing the demand data around a show like "The Gilded Age," TV executives can gain insights into how much a particular title is worth to specific regions, platforms and audiences. For instance, with an audience demand 11.6 times the average in France and reaching the 99.6th percentile in the history genre, this show has a high value in the local market. Additionally, by comparing the performance of the show on a one-year rolling basis against the last 30 days reveals that the show has increased in its popularity, underscoring its potential worth to a platform or a distributor.
Demand data can further inform acquisition and distribution decisions. By identifying which other shows are popular among fans of "The Gilded Age," TV executives can better understand what types of programs are more likely to resonate with the fanbase of such series. Moreover, by examining specific markets where "The Gilded Age" is more popular than other markets, entertainment executives can identify regions where the show is in demand, and target the distribution or acquire other content that will appeal to audiences in those regions.
Demand data is also essential for programming decisions. Entertainment executives can use audience demand data to monitor the performance of a show and identify potential opportunities for growth. For instance, by observing an audience demand spike for the show in late March 2024, it may be an indication of potential opportunities for renewed engagement or advertising. Further, by comparing the show's performance across six dimensions such as longevity, momentum, franchisability, and reach, TV executives can better understand how to derive maximum value from the show, such as through developing new franchises or developing spin-offs.
Finally, understanding audience demand can be essential for subscriber retention and acquisition. By identifying what type(s) of content resonate with the existing audience of a platform, entertainment executives can better target their purchases to keep these subscribers engaged while enabling further growth and reach. By examining the top ten markets where "The Gilded Age" is in demand globally, TV executives can identify target audiences and regions of growth to target retention and acquisition initiatives.
In conclusion, analyzing the performance of "The Gilded Age" in France in March 2024 provides valuable insights into how demand data can be used to drive more informed content decisions. As TV executives, utilization of audience demand to inform content valuation, acquisition, distribution, programming, and subscriber retention and acquisition can enable them to derive maximum value from their investments, stay competitive in the market and grow their franchise.
