Parrot Analytics' demand data can be used to help entertainment executives in the decision-making process for content valuation, acquisition, distribution, and programming. The analysis of "The Pacific" in France for December 2023 provides a great example of how demand data can be used to make more informed decisions.
Firstly, content valuation and demand are closely related concepts. Parrot Analytics offers a content valuation system based on demand data that can help determine how much a series is worth, its value to any platform in any region, and its ability to drive subscriptions and reduce churn. By utilizing demand data, executives can estimate the ROI a specific title will bring and assess how a title drives engagement across the rest of the catalog.
Secondly, the analysis depicts how demand data informs global performance across multiple dimensions such as travelability, longevity, momentum, franchisability, and reach. By examining the top 10 global markets where "The Pacific" is most in-demand over the last 30 days, entertainment executives can understand the show's success in each country, which will help make more informed distribution decisions.
Thirdly, demand data can assist programming decisions and content acquisition by providing insights into the audience's taste and preferences. Further, it enables executives to quantify the marginal revenue contribution of a specific title, and understand which titles can drive subscriber expansion and retention.
Lastly, demand data helps in identifying an optimal release strategy and pricing decisions, assessing under-monetized titles, and pre-release marketing optimization. By tracking the performance of "The Pacific" over a rolling 1-year basis, executives can deduce changing preferences and trends in the audience, monitor a show's demand trajectory, and make more informed programming decisions.
In summary, entertainment executives can leverage demand data to bolster their decision-making process throughout the entire content value chain. The analysis of "The Pacific" is an excellent example of how demand data can assist content valuation, acquisition, distribution, and programming decisions by providing a deeper understanding of the audience's preferences, taste clusters and regional demand.
