The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive looking to make decisions regarding content, distribution, programming, or acquisitions, demand data can provide invaluable insights that can inform your decisions. By examining the data for the TV show "The Pacific" in France for the month of March 2024, we can uncover several ways that demand data can be used to make more informed decisions.
Content Valuation: Demand plays a central role in content valuation. With demand data, you can determine how much your content is worth. In the case of "The Pacific," it has a 4.9 times higher audience demand than the average show in France over the last 30 days, indicating that it has a significant value. Demand data can reveal the dollar value contribution of any title to any platform in any region.
Marketing Campaign Optimization: One way to optimize a marketing campaign for a show is to identify which shows have similar audiences, as well as when demand for those shows are highest. In the case of "The Pacific," shows similar to it in France include "Band Of Brothers," "American Horror Story," and "Invincible."
Subscriber Retention and Acquisition: Demand data can help you determine which titles to purchase if you want to keep your current audience happy or attract new ones. In this case, audience demand for "The Pacific" in France increased by 37.5% in March, indicating that it is resonating with French audiences. Similarly, you can identify the most popular genres in your local market and focus on acquiring or producing content that exhibits an opportunity for success.
Distribution Strategy: Demand helps with decisions concerning supply and demand. With demand data, you can identify which platforms to target for distribution of your content, as well as the type of content that has an opportunity to acquire or produce. In the case of "The Pacific," it has a worldwide audience demand across all platforms, which is outstanding, indicating that it appeals to a broad range of audiences.
Competitive Benchmarking: Demand data provides an excellent way to compare your content against other titles available on the market. In the case of "The Pacific," the show outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand over the last 30 days, indicating that it has a significant competitive edge. With this information, you can take full advantage of the market by adjusting your content to cater to a specific audience, helping stand out in a crowded field.
By leveraging demand data, entertainment executives can make informed decisions and gain a competitive edge. Parrot Analytics' content valuation system is powered by global content demand and supply, allowing executives to quantify the platform-specific marginal revenue contribution of any title and how it drives engagement across the rest of the catalog. The insights that demand data provides can help your company optimize marketing campaigns, make better acquisition and distribution decisions, and gain a competitive edge in the industry.
The Pacific's travelability to France in the last 30 days is 51%, which means that the audience demand for The Pacific is 51% of the demand in its country of origin, United States. Click through to another market to discover how well The Pacific travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Pacific is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Pacific, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using demand metrics from Parrot Analytics for The Pacific in France. We provide our partners with essential television insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.