For TV executives looking to make informed content, acquisition, distribution, and programming decisions, demand data is an essential tool. It can help with content valuation, identifying what shows or movies are worth and how popular they are in a particular market.
Using "The Shield" as an example, we can see how demand data can be used to make more informed decisions. The TV show has 2.6 times the audience demand of the average show in France over the last 30 days, indicating that demand for it is good. In comparison to the demand it had over the last 90 days, the show's demand has been decreasing, indicating a potential drop in popularity.
Knowing the percentile ranking of "The Shield" in France can help executives determine its popularity in the drama genre, where it currently ranks in the 94.6th percentile. This suggests that it has higher demand than 94.6% of all drama titles in France, which could help with future programming decisions.
Furthermore, the top 10 global markets in which "The Shield" is most in-demand can provide executives with an overview of where the show is most popular. For instance, The United States is the show's number one global market with an audience demand of 4.1x. This information can help executives target areas where they can maximize revenue.
Another important piece of information that demand data can provide is how the show is faring against the average TV show in the same market. "The Shield" is outperforming the average TV show (1x) in each of the top 10 markets where it is most in-demand over the last 30 days. This information can give executives a better understanding of the show's global appeal.
Finally, looking at the metrics like momentum, franchisability, and reach can aid executives in determining where the show stands in each category. For example, the momentum of "The Shield" is classified as "okay," indicating it is growing at a moderate pace. In contrast, its longevity is outstanding, which means its demand is maintained over time. Comparing the performance of "The Shield" on a 1-year rolling basis versus the last 30 days can provide insights like an increase in popularity.
In conclusion, demand data can help TV executives make better decisions about their content, acquisition, distribution, and programming decisions. By examining demand data metrics such as travelability, franchisability, and reach, executives can better understand the global appeal of a show. Furthermore, knowing how a show is performing compared to the average TV show in the market can help executives make more informed decisions about where to allocate resources.
