The above data on "The Shield" is a good example of how entertainment executives can use demand data to make informed content decisions, whether it's about creating, acquiring, distributing, or programming content.
One question that can be answered using demand data is how popular a show is in a specific region, and how it compares to other shows. Based on the data, "The Shield" has 3.2 times the audience demand of the average show in France in the last 30 days, and ranks at the 95.2nd percentile in the drama genre, indicating that it has higher demand than 95.2% of all drama titles in France. The fact that only 8.6% of all TV shows have this level of demand suggests that "The Shield" is a valuable asset worth considering.
Demand data can also help entertainment executives determine audience engagement and longevity. For "The Shield," audience demand has been decreasing in France by 44.6% in February, which indicates that fans are becoming less engaged with the show. However, its longevity score is outstanding, which means that it has maintained high audience demand over time.
Another valuable insight that can be gleaned from demand data is audience preference, which can be used to optimize marketing campaigns and acquisition strategies. Based on the data, the top 10 global markets where "The Shield" is most in-demand over the last 30 days are the United States, Germany, Romania, Russia, Spain, Australia, Canada, Netherlands, and the United Kingdom. Executives can use this information to target these markets and allocate their resources accordingly.
Content valuation is another area where demand data can be instrumental. Parrot Analytics’ content valuation system is based on demand data, and can reveal the dollar value contribution of any title, to any platform, in any region. Demand data can also be used to calculate the ROI a specific title will bring for any given platform, and the ability of a TV series to drive subscriptions and mitigate churn. By using demand data, executives can also estimate the value of exclusivity, which can be useful when negotiating licensing deals.
Finally, demand data can help executives determine the optimal release strategy and pricing for their content. By examining demand spikes and drops, they can adjust their marketing campaigns accordingly.
In conclusion, the case of "The Shield" demonstrates the power of demand data in aiding entertainment executives in making more informed content decisions. Whether it's content valuation, audience engagement, preference, or pricing strategy, demand data can provide valuable insights that lead to success in the industry.
