In today's competitive entertainment landscape, data-driven decision making is imperative to make informed choices that lead to successful outcomes across various aspects of the industry. One such tool that can assist entertainment executives in making informed content, acquisition, distribution or programming decisions is the use of demand data, as demonstrated by a case study of "The Tomorrow People" in France for the month of January 2024.
Using demand data, executives can answer questions like how much a series is worth, what is its baseline value, how is it performing as an acquisition-driving, or churn-reducing title, what is its ability to drive subscriptions and mitigate churn, and how can they estimate cannibalization of audiences if a title is available on multiple services. Demand enables valuing IP globally and helps determine how much a show is worth in another streaming platform. It also enables analyzing audience tastes, discovering new opportunity markets for content distribution and optimal release strategies.
In the case of "The Tomorrow People" in France, demand data reveals that it has an audience demand of 2.3 times the average show in France in the last 30 days. Of all TV shows, only 8.6% have this level of demand. It has higher demand than 93.8% of all drama titles in France in January 2024. Other shows that "The Tomorrow People" fans are also interested in are mentioned, including their specific affinity genres. During January 2024, audience demand for the show had increased in France by 12.3%, and it had spiked towards the end of the month. The show's global performance across six dimensions is also discussed in terms of worldwide audience demand, travelability, longevity, momentum, franchisability, and reach.
The case study shows that by examining the top 10 global markets where "The Tomorrow People" is most in-demand over the last 30 days, executives can find that the show outperforms the demand of the average TV show (1x) in each of these markets. The show achieved good audience demand of 2.3x in Germany, its number one global market, and had increasing demand in France. The other global markets where it had okay demand are also discussed.
Entertainment executives can leverage demand data to make more informed content, acquisition, distribution, or programming decisions. With Parrot Analytics content valuation system based on demand data, they can reveal the dollar value contribution of any title, to any platform, in any region, and calculate its ROI using demand data. By using demand data, executives can make informed, data-driven choices that can lead to successful outcomes in a competitive entertainment landscape.
