For entertainment executives looking to make more informed content decisions, demand analytics can provide valuable insights. Let's look at the example of "Top Chef (US)" in France in January 2024 to see how demand data can be used to help executives make better acquisition, distribution, programming decisions and content valuation.
Firstly, analyzing the audience's demand for "Top Chef (US)" in France, through metrics such as demand rank and market percentile, can provide valuable insights into the popularity of the show in the market. Knowing this, executives may make more informed acquisition and programming decisions and consider increasing the investment made in the acquisition of similar content.
Secondly, by analyzing which titles fans of "Top Chef (US)" also enjoy watching, executives could identify additional content that is resonating with the show's audience and, therefore, target similar content for acquisition or as a part of the lineup. This analysis could potentially help to minimize churn and to retain subscribers.
Thirdly, using demand data to explore "Top Chef (US)"'s international popularity through travelability, executives could compare the show's performance in its home market versus other markets with similar titles to assess where the show might be more suitable to establish partnerships, acquire licensing or be distributed. Based on this analysis, they can make more informed distribution decisions regarding where to introduce the show and grow its global footprint.
Finally, executives can also analyze additional dimensions such as franchise potential, momentum, reach, and longevity through the Parrot Pulse's global performance measurement system to fully understand the show's potential. Ballpark dollar figures can be determined via valuation systems like those offered by Parrot Analytics, which take into account several factors, including audience demand and content competition.
By examining the show's performance on a 1-year rolling basis versus the previous 30 days, executives can identify trends such as the show's historical peak demand, trajectory, and ensure appropriate budget allocation. This information enables executives to optimize upcoming content investments based on trends and establishes a competitive benchmarking in the market.
In conclusion, entertainment executives can make valuable decisions from analyzing the audience's demand to better optimize content investments, acquire or distribute content and maximize content's commercial potential. By leveraging metrics such as market percentile, travelability, and other dimensions, executives can make their acquisitions and programming cycles more cost-effective, lead to more engaged subscribers and maximize the long-term ROI of their content investments.
