As an entertainment executive, you can leverage demand data to inform your content valuation, acquisition, distribution, and programming decisions. An example of how demand data through Parrot Analytics can help you is the analysis of "Top Chef (US)" for the month of February 2024 in France.
Content valuation is one of the critical components of your strategic decision-making process. You can use demand data to identify how much your series is worth in the market, how much it can contribute to your platform's revenue generation and growth by driving subscriptions and mitigating churn. For "Top Chef (US)," the demand for the show in France has been good, with 3.8 times the audience demand of the average show in the country over the last 30 days.
Examining the top 10 global markets where "Top Chef (US)" is most in-demand over the last 30 days can provide you with insights into how the show competes with other shows in the market. The United States is "Top Chef (US)"'s number one market globally, achieving outstanding audience demand of 11.2x. You can use this data to understand how you can tap into this market further to maximize revenue.
Moreover, you can leverage demand data to determine how your content performs in a particular genre, such as reality television. For "Top Chef (US)," its demand is outstanding, ranking the 98.1st percentile in the reality genre in France, meaning it has higher demand than 98.1% of all reality titles in the country.
You can also use demand data to identify taste clusters. By examining which other shows are popular among the same audiences as "Top Chef (US)," such as "Top Chef Junior", "The Amazing Race Canada", and "Taskmaster (NZ)," you can understand what your target audience likes and optimize your content to meet their needs.
Finally, you can leverage demand data to inform your programming decisions by examining when the demand for your show spikes. This way, you can identify which releases and pricing strategies will work best for your series. In the case of "Top Chef (US)," the demand for the show spiked in late February 2024 in France. This data can help you to understand when you should release your content and how to price it in the market, resulting in the optimal result.
In summary, you can leverage demand data to make informed decisions about content valuation, acquisition, distribution, and programming. It provides you with insights into what content your audience likes and how you can optimize your content to boost engagement and maximize revenue generation. Parrot Analytics is one of the leading companies in providing demand data to entertainment companies that want to make data-driven decisions.
