If you are an entertainment executive at an OTT platform or a SVOD platform, demand data analysis like the one provided for "Violetta" can help you make more informed decisions about content investments. For instance, looking at the Parrot Pulse score, "Violetta" has good potential for travelability, meaning that it has a good chance of attracting international audiences. You might consider either acquiring or producing similar content or even spin-offs for international markets.
As an entertainment talent agency, knowledge of audience demand patterns for shows like "Violetta" can help you identify the emerging audience preferences and guide clients to capitalize on them. Furthermore, analyzing data from markets such as Brazil, Argentina, Italy, France, the United States, Mexico, Germany, Turkey, and Hungary, where "Violetta" has been most in-demand, can help identify new markets that could profit from shows similar to "Violetta," thus offering growth opportunities for your clients.
For a TV production company or a studio, the demand data analysis provided for "Violetta" can help make informed programming and distribution decisions. The high demand of this show over the last 30 days is an indication that the audience is still interested, which could suggest the possibility of producing a new season or possibly a spin-off for a wider audience base. The fact that it peaked at 6.9 times the average in the last 30 days compared to the 2.7 times average over the course of the entire year would suggest that the show has gained in popularity over time.
If you are a content distributor, analyzing demand data for shows like "Violetta" can provide valuable insights into the possible value of potential additions to your catalog. For instance, you can observe from the analysis that "Violetta" has value as a long-term addition to any platform or library, based on the consistent high demand over time.
For a linear network or pay TV network, demand data can be used to help decide which shows should be acquired or produced to attract viewers with preferences similar to those for "Violetta." The high demand for the show in genres such as family can provide insights into the themes and genres that resonate well with audiences. Reviewing the Parrot Pulse score can also help in identifying which countries "Violetta" has high demand and could provide netwarks with the knowledge of the markets where production or acquisition of similar content can lead to better engagement.
Demand data informs content valuation, and an economic valuation system powered by global content demand and supply helps to determine how much a show is worth in terms of its respective contribution to any platform and its performance over time. The analysis of the performance of "Violetta" in France can provide an idea of how much the title is worth in the French market and on a global scale.
