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Parrot Analytics Insights - December 2023

For executives at an OTT or SVOD platform, the strong demand for "Wolf Pack" in France in December 2023, which was 2.7 times higher compared to the average TV show, could indicate that this show has the potential to attract and retain subscribers. Furthermore, seeing that its rank increased by 673 spots during the month, "Wolf Pack" could be considered an acquisition worth considering.

Content distributors can use data on "Wolf Pack" to evaluate the acquisition potential of this show in different markets worldwide. It shows good demand in Portugal, the UK, Brazil, Russia, Canada, Bulgaria, and Australia in addition to its strong performance in France. This can help them make more informed decisions on which markets to focus their resources and sales efforts.

TV series financing companies can also take advantage of data on "Wolf Pack" to assess potential future success. Knowing that its demand is increasing recently, this can be considered an indicator of future demand following the premiere. This data can help them to invest their resources and funds with confidence in this series.

For executives at production companies or studios, "Wolf Pack" data can be used to determine a program strategy. Understanding the audience demand for this complex and supernatural show, they can identify similar series with the potential for success similarly to "Wolf Pack". Additionally, this information can help them to optimize marketing campaigns ahead of the premiere to effectively reach the right audience.

Finally, entertainment talent agencies can also leverage the data on "Wolf Pack" to identify the most optimal talent and genre partnerships to expand the audience even further. Understanding that audiences that are fans of "Wolf Pack" are also interested in "The Last Of Us", "Anne Rice's Mayfair Witches", "The Wheel Of Time", "The Winchesters", "The Simpsons", "What We Do In The Shadows", "NCIS", "The Walking Dead: Daryl Dixon" and "The Mandalorian", can also help them to recommend their talent for series that would appeal to this fan base.

Overall, by using demand data, executives across different sectors can assess the potential value of a TV show like "Wolf Pack" in different regions, evaluate acquisition potential and oversee successful programming strategies. Decision-making to optimize on these insights can lead to increased returns on investments.

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