The demand data for "What We Do In The Shadows" in October 2023 in Ireland provides valuable insights for entertainment executives looking to make content, acquisition, distribution and programming decisions. Here are some of the most important takeaways:
Content Valuation:
-Demand data informs content valuation, and the high level of audience demand in Ireland suggests that "What We Do In The Shadows" is an incredibly valuable asset for any platform that wants to acquire or distribute it in the region.
-Demand data can also help executives determine the ROI of acquiring or producing content. Parrot Analytics' content valuation system is based on demand data and provides a dollar value contribution of any title, assessing its ability to drive subscriptions and mitigate churn, as well as its incremental revenue contribution to a platform.
Audience Targeting:
-Demand data can help executives identify the specific audience demographics that are most likely to be interested in a specific title, providing them with insights to help them create more targeted promotional campaigns for these shows.
-Understanding which other shows are most popular amongst the audience of a specific title can help execs identify cross-promotion opportunities, as well as identify trends that can inform content acquisition and production decisions.
Global Expansion:
-The outstanding global performance of "What We Do In The Shadows" and its travelability - quantifying international demand relative to its home market - suggests that the title would be well-suited for global expansion, providing executives with valuable insight when making decisions about content distribution and platform expansion.
Competitive Benchmarking:
-Audience data allows executives to compare the performance of a title against other shows on the market, providing insight on where to invest resources to increase market share and grow the audience base.
Optimal Release Strategy and Pricing:
-The demand data also highlights spikes of popularity within specific time periods, giving executives information on how they can most effectively release content to achieve the highest levels of success.
In conclusion, leveraging demand data can help entertainment executives make informed decisions around content valuation, audience targeting, global expansion, competitive benchmarking, optimal release strategy & pricing and user retention. Using the example of "What We Do In The Shadows" in Ireland in October 2023, it is clear there is much to learn from user demand data, which can help make better-informed decisions across a range of industry areas.
