As an entertainment executive, the Parrot Analytics demand data for "What We Do In The Shadows" in Ireland over the month of August 2023 provides crucial information for making more informed decisions.
The outstanding demand for this show in Ireland indicates that it has the potential to be a valuable asset for any platform or network in the market. Entertainment executives can leverage the demand data to estimate the show's worth and to calculate its ROI for any given platform, which is crucial for effective content valuation and acquisition decisions. "What We Do In The Shadows" has an outstanding 10.4 times the audience demand of the average show in Ireland, which indicates that it is a highly popular show and has great potential for being a key driver of audience subscription and viewer retention.
Additionally, it is essential for entertainment talent agencies, TV production companies, and studios to leverage the demand data to understand the show's international appeal, or travelability, which is exceptional for "What We Do In The Shadows." Given that it outperforms the demand of the average TV show in its top 10 global markets, these executives can use the data to identify which new and existing markets to pursue for distribution deals. The Parrot Pulse measurement of each show's six dimensions provides independent measures of global performance, and in this case, "What We Do In The Shadows" ranks highly across all six dimensions. This indicates its potential to be a valuable franchise or spin-off property, which can further monetize the series for the entertainment industry.
Moreover, the demand data identifies that "What We Do In The Shadows" has significant momentum, which is an important metric for decision-making around programming and marketing strategies, and it should be leveraged to ensure that the platform or network capitalizes on the show's cultural zeitgeist. By examining audience data, these executives will know what elements of existing content are liked by fans the most and will be able to optimize future content specific to this show for better success.
Finally, demand data also sheds light on the show's audience taste clusters. The show's most liked shows include "Star Trek: Strange New Worlds," "It's Always Sunny In Philadelphia," "Ted Lasso," and "Futurama," among others. By leveraging these insights, entertainment executives can target certain shows or genres to attract new subscribers to their OTT or SVOD platform or grow their audience for their linear network or pay TV service.
Overall, demand data is essential for making informed decisions about content acquisition, distribution, programming, and content valuation. Entertainment executives can use Parrot Analytics' demand data to answer questions such as how much a title is worth, how it will perform as an acquisition-driving or churn-reducing title, which types of content exhibit opportunity to acquire or produce, and which titles are part of the cultural zeitgeist, among others. The data provides an invaluable resource for strategizing and optimizing content investments.
