As an entertainment executive, data is critical to making informed decisions about content, acquisition, distribution, and programming. Parrot Analytics, a leading global demand data analytics firm, can provide data on content that can be leveraged to make such informed decisions. To illustrate this, let's use "Battlebots" as a case study for the month of February 2024 in India.
Firstly, using demand data from Parrot Analytics, you can ascertain that the demand for "Battlebots" in India was 2.6 times the average show over the last 30 days. This demand figure is lower than its demand of 2.7 times the average over the last 90 days, indicating that the show’s demand has dropped in India recently. However, the show ranks at the 99.1th percentile in the reality genre in India, which indicates higher demand than 99.1% of all reality titles in India. Audience demand for the show has decreased by 16.3% during this month.
Secondly, examining the top 10 global markets where "Battlebots" is most in-demand over the last 30 days reveals that this TV series outperforms the demand of the average TV show (1x) in each of these markets. The United States is "Battlebots"'s number one market globally, with outstanding audience demand of 12.5x. China is ranked second, with outstanding demand. In the Netherlands, Sweden, the United Kingdom, Australia, Canada, Hungary, and Spain, demand is also outstanding. This information on "Battlebots"'s performance in these markets can be used by content distributors to target the countries with high demand and optimize the show's distribution.
Thirdly, Parrot Analytics demand data can provide insight into a show's affinity genres and related content, which is essential information for entertainment talent agencies, TV production companies, and studios. For "Battlebots," the related shows are "Adventure Time," "The Simpsons," "Billions," "American Dad!," "Bob's Burgers," "South Park," "Impractical Jokers," "The Curse Of Oak Island," and "Family Guy." Entertainment companies can use this data to create content similar to those their audience is already consuming, thereby improving the chances of the success of their creations.
Fourthly, Parrot Analytics demand data enables easy assessments of travelability, momentum, franchisability, and longevity. For "Battlebots" in India for February 2024, the show was performing well in terms of travelability, with demand at 16% of the US, its country of origin. It's also doing well in terms of longevity, as it has maintained good audience demand over time. Finally, franchisability (spin-off potential) and reach (the number of people expressing demand for a show) are good.
Fifthly, using demand data, TV executives can optimize the release strategy and pricing for their content, ensuring the maximum engagement and viewings. Moreover, analyzing the demand data can also help in assessing whether a particular show will attract new subscribers to their platform or retain the current ones. For "Battlebots," the demand data indicates that it's doing exceedingly well in all of these aspects.
Finally, content valuation is crucial for OTT platforms, SVOD platforms, TV series financing, and distribution companies. Parrot Analytics' content valuation system provides an economic valuation based on global content demand and supply. For "Battlebots," the system reveals the dollar value contribution of the show to any platform, in any region, enabling content distributors to make informed acquisition decisions.
In conclusion, entertainment executives can use Parrot Analytics demand data to help them make more informed content, acquisition, distribution, and programming decisions. By examining case studies like "Battlebots," they can better understand how to leverage this data for maximum benefit.
