Are you a content executive looking for insights to inform your programming and acquisition decisions? Understanding how global audience demand data can impact content valuation can help you make data-driven decisions. Let’s take a look at “Episodes” as an example.
Content Valuation: How Much is "Episodes" Worth?
Parrot Analytics’ content valuation system uses global audience demand data to reveal the dollar value contribution of any title to any platform in any region. For instance, a TV executive can use the system to determine whether the value of the show is equal to or greater than the amount spent on producing or acquiring it.
Performance Overview of “Episodes” Demand in India
Demand analysis of “Episodes” in India reveals interesting performance insights. “Episodes” has 3.2 times the audience demand of the average show in India over the last 30 days, indicating good demand for the show. It ranks at the 98.0th percentile in the comedy genre. Compared to its demand of 3.3 times the average over the last 90 days, the show's demand has been decreasing in recent times. For the comedy genre, the show has higher demand than 98.0% of all comedy titles in India.
Driving Discovery with Affinity Analysis
The demand for “Episodes” in India has decreased by 56.9% this month. With affinity analysis, TV executives can discover titles with similar audience preferences and features. This, in turn, can help them to select the best titles to acquire for their platform and prevent subscriber churn.
Global Travelability and Franchise Potential
Although the global travelability and franchise potential for the show “Episodes” can be considered okay, longevity, the pace of growth, and reach are good. This indicates that the show has stable audience demand, which can help to attract new subscribers.
Comparing the Performance of “Episodes” Over the Last Year
Comparing the demand for “Episodes” over the last year with the demand over the last 30 days reveals that the show’s peak demand increased by 5.6% in the last 30 days compared to the rolling year performance. Also, the show's average demand over the last 30 days is 3.2 times the title average compared to 2.6 times the average of the title over the past year, indicating that the show has gained popularity.
Global Rankings of “Episodes”
TV executives can use Parrot Analytics’ global ranking system to get insights on how “Episodes” performs in various countries around the world. In India, “Episodes”’s audience demand is good compared to other titles, and it achieved a peak rank of #353. In comparison, the show's demand in the United States, the country of origin, is outstanding. It achieved outstanding audience demand of 3.3x in the United States, and it’s performing well in Germany and Pakistan.
Conclusion
Demand data provides valuable insights that can help TV executives make informed decisions on content valuation, programming, and acquisition. Parrot Analytics offers a dynamic demand measurement system that can help television executives keep their finger on the pulse of their audience. By paying attention to key insights like affinity analysis, global rankings, travelability, and franchise potential, TV executives can ensure that their platform acquires and produces the content that their audience craves.
