As an entertainment executive, understanding audience demand is crucial to making informed content, acquisition, distribution, and programming decisions. By analyzing audience demand data - which in this case was for "Euphoria" in India - you can gain valuable insights on areas such as content valuation, performance of the show, and franchise/spin-off opportunities.
One of the key insights we can glean from the audience demand data for "Euphoria" in India is content valuation. Based on the outstanding demand for the show in India over the last 30 days, it's worth examining how much the show is worth in that market and others. By taking into account how much global appeal "Euphoria" has relative to other shows in its genre, executives can use the Parrot Analytics content valuation system to assign a dollar value contribution to this title.
Another significant finding is that the show's demand has increased during the last 30 days, indicating a growing popularity in the Indian market. It's crucial to utilize demand data to understand not just the popularity of a show, but how that popularity is evolving over time. This development could potentially indicate that the show may be well-positioned for growth and could take factors like the show's momentum into account when making decisions.
"Travelability" – measuring international demand relative to the show's home market - is another valuable insight we can get from analyzing audience demand data and can assist with making informed distribution decisions. In "Euphoria's" case, travelability is outstanding, indicating that the show has exceptional global appeal. This insight can assist executives in identifying which regions they should target for distributing the show.
Franchise/spin-off opportunities can also be explored, as "Euphoria" has an outstanding franchisability score and we know it has outstanding demand across various global markets. Understanding the potential of taking "Euphoria" in this direction can provide powerful insights into the potential of interest in ancillary content.
Finally, executives can use audience demand data to examine how "Euphoria" is performing in relation to other TV series on the market. This can be determined through benchmarking and can provide valuable insights into industry trends and help executives make informed content, acquisition, distribution, and programming decisions.
