As an entertainment executive, the demand data on "Fauda" in India for the month of October 2023 can help you make more informed content acquisition and programming decisions. Here are five questions you can answer with the available data:
1. How can you determine the value of "Fauda" for your streaming platform in India?
Using demand data from Parrot Analytics, you can calculate the dollar value contribution of "Fauda" to your platform over time. As seen in the analysis, demand for "Fauda" in India over the last 30 days was 9.4 times the audience demand of the average show in India. This outstanding demand data could be used to determine "Fauda"'s value to your streaming platform in India and how much to spend for content acquisition.
2. Should you acquire content in the suspense genre, and how can you compare "Fauda" to other suspense titles?
"Fauda" ranks at the 99.6th percentile in the suspense genre in India, indicating that it has higher demand than 99.6% of all suspense titles in India. Additionally, the Parrot Pulse for "Fauda" provides an independent measure of its global performance across six dimensions, including travelability and franchisability. These dimensions can help you compare "Fauda" to other suspense titles and decide whether to acquire content in this genre.
3. How much should you promote "Fauda" and during what period?
Demand spiked in India for "Fauda" in mid-October 2023, indicating that the show is likely experiencing increased interest during that period. Furthermore, the momentum for "Fauda" is exceptional, indicating that its pace of growth is high. Therefore, you may consider promoting "Fauda" during mid-October next year and run a robust marketing campaign throughout the year to leverage its momentous demand.
4. What type of content should you acquire or produce to support global SVOD expansion?
By examining the top 10 global markets where "Fauda" is most in-demand, you can identify the countries where the show is popular. Israel tops the list by having outstanding audience demand of 9.7 times the title average. This data can help you to expand your SVOD service globally and consider buying or creating new content with a similar theme or tone that can cater to a similar audience.
5. How can you optimize the release strategy for "Fauda" in future?
Examining the performance of "Fauda" in the past year versus the last 30 days indicates that the show's popularity has increased, and its demand peak is expanding. This data can be used to optimize the release strategy of future seasons, potentially releasing it during the predicted peak demand period. Additionally, you can consider building buzz around the show and promoting it even after its initial release to maintain audience interest and increase its longevity.
In summary, demand data can help entertainment executives make more informed decisions when it comes to content acquisition, programming, distribution and content valuation. By using the available data on "Fauda" in India for the month of October 2023, executives can better understand audience demand, optimize content release strategies and marketing campaigns, make more informed content acquisition decisions, and identify the type of content that audiences are interested in.
