Entertainment executives working in the TV industry need to gather information on key trends and audience preferences to make informed decisions on content acquisition, production, distribution, and programming. In today's data-driven world, demand data from Parrot Analytics can provide valuable insights to these executives. Using a case study of "Fauda", let's explore how demand data can help TV executives make informed decisions.
Firstly, executives can use demand data to understand the value of content. Parrot Analytics content valuation system can calculate the economic value of any title, to any platform, in any region, empowering executives to invest wisely based on the potential ROI of a given title. The demand for "Fauda" in India is good, 4.7 times the audience demand of the average TV show, indicating that it is a valuable asset for any platform looking to acquire or distribute drama titles in India.
Secondly, executives can use demand data to assess the suitability of a title for a specific market. There are some nuances to the preference of the Indian audience, and "Fauda" garnered demand that was 38% of demand from its country of origin. Understanding the audience demand on a regional level for specific genres and titles will help executives optimize their content acquisition and distribution strategies.
Thirdly, executives can gain insights on the momentum and longevity of a title. "Fauda" has been a successful series with outstanding audience demand, longevity, momentum, and spin-off potential. However, the 30-day rolling demand trends indicate a decrease in popularity, and executives can use this information to understand how to market these shows effectively and identify opportunities to invest more in content distribution depending on the audience trends.
Lastly, executives can use demand data to compare a title's performance on a global scale. Although the show has decreased popularity recently, "Fauda" still outperforms the average TV show's demand in all of its top ten global markets. It is important for executives to understand how a given title performs in different markets to decide how to distribute and market content effectively.
In conclusion, by leveraging demand data, executives can make more informed decisions about financing, acquisition, production, distribution, and marketing strategies for TV shows or any content. Parrot Analytics' global audience demand data provides insights into the value, performance, momentum, and appeal of specific titles, empowering executives to make data-driven content decisions that align with audience preferences. By combining this information with other market data, entertainment executives can make smarter decisions and maximize their return on investment.
