Dear Entertainment Executives,
The demand data on "Ghoul" for the month of December 2023 can be analyzed to help you make informed decisions on content acquisition, programming, and distribution. Parrot Analytics' content valuation system shows that "Ghoul" has good audience demand in India, with 2.2 times the demand of the average show in India over the last 30 days. This means that "Ghoul" has a high value in that particular market. Comparing "Ghoul" to other TV shows, we find that only 8.6% of all TV shows have this level of demand, indicating that it is performing very well.
"Ghoul" also demonstrated good audience demand in the drama genre, ranking at the 96.8th percentile in India for the month of December. Additionally, the show's momentum, which measures the pace of growth, has been okay, and longevity, measured by how well audience demand is maintained over time, is good. The show's reach, measured by the number of people expressing demand for a show, is also good.
Demand data not only provides insight into the performance of a particular show but also helps inform content decisions. For instance, understanding what shows fans of "Ghoul" also like, such as "The Flash" and "The X-Files," can help in programming decisions to target audiences with similar interests. Analyzing the show's reach can help in acquisition decisions by identifying the markets where "Ghoul" has high demand, such as India, and targeting acquisition efforts in those areas.
Furthermore, the Parrot Pulse for "Ghoul" provides an independent measure of its global performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. This data can be used to gauge the show's potential for global expansion or franchising, or for evaluating an optimal distribution strategy.
Finally, comparing the performance of "Ghoul" over the past year on a rolling basis versus the last 30 days can provide insights into the show's current popularity. "Ghoul" has recently experienced a 28.6% increase in demand compared to the year's rolling average, indicating that it is currently receiving an uptick in popularity. However, the year's rolling average demonstrates that the show's popularity has decreased over time.
In conclusion, analyzing demand data for a show such as "Ghoul" can provide entertainment executives with valuable insights into performance, potential for global expansion or franchising, and content acquisition and programming decisions. Understanding these insights can help executives make informed decisions to maximize the value of their content offerings.
Thank you.
