As an entertainment executive working in an OTT platform, content valuation is key to your success. By using Parrot Analytics' content valuation system, you can determine the dollar value for any TV series in any region. Take for instance the TV series, "Ghoul," which has a demand data report for the month of January 2024 in India. According to the report, "Ghoul" has 2.3 times the audience demand of the average show in India over the last 30 days, making this show highly valuable. Additionally, the audience demand for "Ghoul" has been increasing recently, which indicates its potential for continued success in the market.
To help you with your content acquisition decisions, demand data informs the platform and network fit of a TV series. By examining the top 10 global markets where "Ghoul" is most in-demand over the last 30 days, you can gain insights into where your content will perform best. In this case, "Ghoul" has good audience demand in India and okay demand in other markets like the United States, Italy, and China. If you are planning to expand your OTT platform globally, this is valuable insight to consider.
Another key decision that demand data can help you make is in programming. By understanding the demand for a show, you can determine its ability to drive subscriptions and mitigate churn. For instance, if you want to attract new subscribers to your SVOD service, you can acquire TV series like "Ghoul" that have a wide audience appeal and ranking in the 96.9th percentile in the drama genre in India. Moreover, by leveraging demand data, you can optimize marketing campaigns ahead of premieres and ensure the content is being seen by the right audience.
Furthermore, demand data informs scalable concept testing and helps with decisions concerning the supply and demand of content. If you want to determine what type(s) of content exhibit opportunities for acquisition or production, audience demand data can provide insight into the genres and elements of existing content that fans like the most.
Lastly, to help you in your distribution decisions, "Ghoul" has poor travelability, which indicates that the show has limited international demand relative to its home market. Conversely, the show has a strong reach, which is the number of people expressing demand for a show. Additionally, "Ghoul" has good momentum, meaning the pace of growth is good, and good longevity, so audience demand is maintained over time. By understanding these dimensions of your content's performance, you can allocate funds to maximize future content investments for your OTT platform.
Overall, Parrot Analytics demand data is a powerful tool to help entertainment executives make informed decisions and valuable acquisitions for their OTT platforms. With insights into content valuation, audience demand, platform and network fit, franchise potential, and more, executives can make confident decisions that drive growth and success.
