Are you an entertainment executive struggling with content valuation or acquisition decisions? Demand data powered by Parrot Analytics can help you make informed decisions based on audience behavior. In December 2023, "Inside Edge", a TV series that portrays the trials and tribulations of a cricket franchise in the PowerPlay League in Mumbai, had 3.7 times the audience demand of the average show in India, representing 8.6% of all TV shows in the country. Although its demand has decreased recently, it still ranks at the 98.7th percentile in the sports genre, indicating higher demand than 98.7% of all sports programs in India.
Using demand data, executives can make efficient content acquisition decisions by comparing "Inside Edge" to other titles that its fans also enjoy, such as "College Romance" and "Lupin." By analyzing the top 10 global markets where "Inside Edge" finds the most in-demand, executives can make informed decisions for distribution or licensing. Its home market, India, is the number one market globally for "Inside Edge," with good audience demand of 0.8x.
Demand data is not just limited to content valuation but can also help optimize the marketing campaign ahead of the premiere. With the momentum for "Inside Edge" being outstanding and demonstrating that audience engagement is increasing globally, content developers can capitalize on the show's success in both India and its top 10 global markets. By gauging the show's longevity through its maintained audience demand, executives can also develop strategies to retain customers by bringing in similar content.
By leveraging demand data from Parrot Analytics, executives can determine the value of a title and how much to spend on content. Content creators, producers, and rights holders can use demand data to better understand their current and future audiences. In addition, distribution partners can use this data to optimize the release strategy and pricing of a title. Ultimately, demand data serves as a valuable tool for executives to make informed content, acquisition, distribution, and programming decisions.
