As an entertainment executive, you have the power to make decisions that shape the success of your studio, platform, or network. However, making informed content, acquisition, distribution, and programming decisions is challenging without data-driven insights. That's where demand data comes into play.
Using Parrot Analytics' demand data, let's explore how entertainment executives can make more informed decisions, taking the example of "Inside Edge".
The show has good demand in India, with 3.6 times the audience demand of the average show in the country over the last 30 days. This indicates that "Inside Edge" is a strong performer in the Indian market. However, demand for the show has been decreasing, and its peak demand has also decreased when compared to the entire year's performance. Therefore, entertainment executives can use this data to decide whether to continue investing in the show or not.
The good news is that the show's momentum, an indicator of the pace of growth, is outstanding. Its longevity, measuring how well audience demand is maintained over time, is also outstanding. Hence, the show has the potential to attract new viewers and contribute to subscriber acquisition or retention.
Entertainment executives can also use the Parrot Pulse for "Inside Edge" to get a comprehensive global view of the performance of the show. The global audience demand for the show is good, but its travelability, or international appeal relative to its home market, is poor. It implies that the show may not perform well in markets outside India, hence making it less attractive for international distribution deals. Furthermore, the show has poor franchisability, indicating that spin-offs are less likely to perform well. On the other hand, the reach of the show is good, meaning it appeals to a wide audience segment.
It is interesting to note that the show has good audience demand in Canada, which can indicate potential opportunities for the show's distribution. Executives can leverage this data to plan content distribution strategies that can optimize the show's reach while catering to the specific demands of individual markets.
The analysis also reveals that the show's genre, sports, contributes significantly to its demand. Entertainment executives can use this information to identify other sports-themed content that might perform well on their platforms or channels.
Another key insight offered by demand data is the show's fan affinity with other titles. Entertainment executives can use this data to identify trends and cater their content investment decisions accordingly.
The analysis shows that demand spiked in India towards the end of January 2024. This information can be used to inform strategic release schedules for similar shows in the future. Also, the show’s performance over the last month can be used by executives to assess whether the show is worth acquiring or continuing to produce.
Finally, entertainment executives can leverage demand data to value content. For instance, Parrot Analytics offers a content valuation system that provides an economic valuation of any TV show. This system is powered by global content demand and supply, enabling entertainment executives to quantify the dollar value contribution of any title to any platform in any region.
To conclude, as an entertainment executive, demand data can help you make informed decisions. Executives can use Parrot Analytics' demand data to address the questions mentioned earlier and unlock new business opportunities specific to their unique requirements. By leveraging demand data, entertainment executives can stay ahead of the curve and make confident business decisions that can help their organizations succeed.
