Are you an entertainment executive trying to make informed content decisions? The answer lies in demand, and if you need any further evidence of its importance, consider the recent case of "Mighty Little Bheem" in India. With 14.9 times the audience demand of the average show in India over the last 30 days, "Mighty Little Bheem" is one of the most popular children's shows on the Indian market. Compared to its demand of 6.1 times the average over the last 90 days, this show has been increasing in popularity recently.
Using demand data can help entertainment executives make more informed content, acquisition, distribution, or programming decisions. In the case of "Mighty Little Bheem," we can see how its outstanding demand in India has contributed to its success globally. The show has outperformed the average TV show in each of the top 10 global markets where it is most in-demand over the last 30 days. Moreover, the show's peak audience demand in February 2024 was 17.4 times the average over the last 30 days, representing a 6.3% increase from its peak demand over the entire year.
Demand data can also help executives to quantify the platform-specific marginal revenue contribution of a title and how a TV series drives engagement across the rest of the catalog, which can aid in content valuation. Parrot Analytics' content valuation system uses demand data to answer questions like how much a series is worth, the worth of a content library to a platform over time, and the baseline value of a title.
Demand data can also help executives to determine the best release strategy for content, assess the value of exclusivity, and help with decisions concerning supply and demand. The data can also be used to inform optimal pricing and identify under-monetized titles, as well as helping executives determine which platforms to target for distribution of their content.
Finally, demand data can help executives with subscriber acquisition and retention by identifying the titles that will appeal to their current audience and attract new subscribers. The case of "Mighty Little Bheem" demonstrates the significant role that demand data can play in tracking a show's performance over time, measuring international demand, and assessing a show's global potential.
In conclusion, demand data is critical to the success of any entertainment company. Using this data can help executives make informed content, acquisition, distribution, and programming decisions. By leveraging the insights from demand data, executives can use content valuation to understand the overall worth of their assets, identify under-monetized titles, and quantify the value of a show to their audiences. Ultimately, the ability to monitor demand data accurately can help entertainment executives stay ahead of the curve in an ever-evolving industry.
