The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive, data-driven decision making is essential when it comes to content creation, acquisition, distribution, and programming. Let's take a look at how Parrot Analytics' demand data on "Mighty Little Bheem" can help inform these types of decisions:
1. Content Valuation: "Mighty Little Bheem" has 14.2 times the audience demand of the average show in India over the last 30 days and is in the 99.8th percentile in the comedy genre. This indicates that "Mighty Little Bheem" is a highly valuable asset for any platform seeking to offer popular children's content. Demand data can be used to understand how much a title or library of content is worth globally based on its audience demand, making it easier for entertainment executives to make informed decisions when it comes to content valuation.
2. Programming Decisions: Understanding which shows an audience likes can help inform programming decisions. For example, the data shows that fans of "Mighty Little Bheem" also like undefined, which could help programmers to decide which shows to air together to increase engagement.
3. Acquisition Decisions: When deciding which shows to acquire, demand data can help identify which titles are likely to be popular on a particular platform based on the audience demand. For instance, the data shows that "Mighty Little Bheem" outperforms the demand of the average TV show in all markets, especially in India, which is its number one market globally. Therefore, acquiring shows like "Mighty Little Bheem" could help drive engagement on a platform.
4. Distribution Decisions: Travelability helps to understand how well a show performs internationally. Although "Mighty Little Bheem" has good worldwide audience demand, its travelability is just okay. In this case, understanding the Travelability of "Mighty Little Bheem" can inform distribution decisions regarding how widely the show should be distributed globally.
5. Audience Retention: The 17.7% increase in the audience demand for "Mighty Little Bheem" in India in March indicates that the show has maintained its popularity in the region. Therefore, it becomes evident that to keep the audience engaged on the platform, the decision to continue airing the show will be wise.
6. Audience Acquisition: The show's popularity in various markets around the world indicates that it may attract new viewers to any platform. Therefore, executives can use this insight to identify which titles to acquire or produce to attract new viewership to their platform.
Demand data is changing the game for entertainment executives, and the above questions represent a sample of how they could use it to make more informed decisions when it comes to content valuation, programming, acquisition, distribution, subscriber retention, and subscriber acquisition. By leveraging demand data, executives can ensure that they are making decisions rooted in what their audiences truly want.
This is Mighty Little Bheem's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Mighty Little Bheem travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Mighty Little Bheem is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mighty Little Bheem, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:04 p.m. PST using analytics from Parrot Analytics for Mighty Little Bheem in India. We provide our partners with smart entertainment industry workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.