The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive working in Spain, Parrot Analytics' demand data analysis of "Mighty Little Bheem" can help you make more informed decisions related to content acquisition, distribution, and programming.
Firstly, demand data provided by Parrot Analytics can help you assess the popularity and value of a particular title. In the case of "Mighty Little Bheem," you can see that it has 3.4 times the audience demand of the average show in Spain, indicating that it has a strong fan base. You can use Parrot Analytics' content valuation system to determine the dollar value contribution of "Mighty Little Bheem" to any platform in Spain. As the show's demand has been increasing recently, executives can use demand data to predict future revenue growth and determine if it's worth investing in.
Additionally, by looking at the show's ranking in Spain and its demand in other countries, you can assess its global performance to determine potential market expansion opportunities. "Mighty Little Bheem" has 23% of its demand in Spain compared to its country of origin, so you may want to consider expanding its distribution in other countries where it's in high demand, such as India and the United States. Demand data for the show also demonstrates strong performance in Pakistan, Philippines, Nigeria, United Kingdom, Australia, and the Netherlands, making it a viable candidate for international distribution.
Demand data can also provide insights for programming decisions, such as scheduling and release strategy. The spike in demand in mid-February reveals an opportunity to release new episodes or market the show to regain audience attention. By examining the top 10 global markets where "Mighty Little Bheem" is most in demand over the last 30 days, you can strategize the timing and location of your release.
Lastly, analyzing the audience who loves "Mighty Little Bheem" can help you target similar audiences for other content decisions. Parrot Analytics' affinity analysis can reveal other popular titles amongst the fans of "Mighty Little Bheem" such as "Bob Esponja," which can guide decision-making on licensing, production, and marketing.
Overall, by leveraging Parrot Analytics' demand data, entertainment executives can make data-driven decisions that take into account a show's popularity, global appeal, momentum, and longevity, all of which are essential variables to consider for any strategic decision making.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Mighty Little Bheem is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mighty Little Bheem, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on May 9, 2024, 9:13 p.m. PST using demand metrics from Parrot Analytics for Mighty Little Bheem in Spain. We provide our partners with deep television series analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.