As an entertainment executive at an SVOD platform, you can use demand data to make informed content acquisition decisions. For instance, analyzing the performance of "My Little Pony: Equestria Girls" in India in January 2024, we can see that demand for the show is good, with 2.9 times the audience demand of the average show in India over the last 30 days. However, its demand has been decreasing recently compared to its demand of 3.0 times the average over the last 90 days.
To determine the value of a title, Parrot Analytics' content valuation system, based on demand data, reveals the dollar value contribution of any title to any platform in any region. Hence, you can use demand data to evaluate the value of "My Little Pony: Equestria Girls" for your platform in India.
If you are an entertainment talent agency, you can use demand data to identify which elements of the show fans like the most and thus advise your talent to focus on those elements and build their brand around them. Additionally, you can use demand data to determine the best talent or brand to partner with to expand the show's audience.
As a TV production company or studio, knowing popular genres in local markets, like India, is essential for making informed programming decisions. You can use demand data to map local whitespace such that a show that falls within these genres can be produced or acquired to meet the demand of the local audience. Furthermore, analyzing demand data can enable you to determine the optimal release strategy and pricing for the show.
For content distributors, analyzing the demand for "My Little Pony: Equestria Girls" can help you determine whether to acquire or distribute the content. Additionally, you can use demand data to quantify the platform-specific marginal revenue contribution and understand how the show drives engagement across the rest of your catalog.
If you are a linear network or pay TV network, you can use demand data to make informed programming decisions. For instance, the outstanding audience demand for "My Little Pony: Equestria Girls" in the United States, Canada, Brazil, Mexico, and Chile indicates that it has a large audience following in these countries, and you can consider airing it to attract viewers.
In conclusion, Parrot Analytics' demand data combined with its content valuation system can help entertainment executives make informed decisions concerning content valuation, acquisition, distribution, and programming. Therefore, analyzing the demand for shows such as "My Little Pony: Equestria Girls" can enable executives to make data-driven decisions that optimize ROI and maximize the potential of their brands in their respective markets.
