Are you a content executive looking for insight into how audience demand data can help you make more informed decisions for your platform? Look no further than this analysis of "My Little Pony: Equestria Girls" for the month of February 2024 in India. This popular show has a demand 2.7 times higher than the average TV show in India over the last 30 days, providing insight into both its value and popularity.
One of the ways demand data can be used to make more informed decisions about content is through content valuation. Parrot Analytics uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. This includes answering questions about the value of a content library over time, the baseline value of a title, and how a series' performance contributes to acquisition-driving or churn-reducing titles. By calculating the ROI of a specific title, you can use this information to better inform decisions on how much to spend on content for your platform.
Demand data can also be used to understand what content is most popular in specific markets, and even globally, allowing you to make more informed acquisition decisions. For example, our analysis of "My Little Pony: Equestria Girls" shows that it is performing well in the United States, Canada, Mexico, Brazil, Chile, Peru, Argentina, the United Kingdom, and Puerto Rico. Understanding where your audience is most engaged with a particular show or genre can help you target specific markets to reach a broader audience.
Beyond acquisition decisions, demand data can be used to inform programming decisions. For example, "My Little Pony: Equestria Girls" has been decreasing in demand over the last 30 days, but has still achieved a ranking at the 97.6th percentile in the comedy genre for India. By understanding how a show is performing relative to other titles in its genre, and how it is trending over time, you can make more informed programming decisions that keep your audience engaged.
Demand data can also be used to benchmark content against other titles in the market, to inform marketing campaigns ahead of premieres and to understand audience sentiment and preferences. For example, our analysis shows that although "My Little Pony: Equestria Girls" saw a decrease in demand in India over the last 30 days, its peak demand increased by 60.6%, indicating potentially growing popularity.
Ultimately, understanding how your content is performing relative to other titles in the market is key to informing programming, acquisition, and distribution decisions. By leveraging demand data, content executives can make more informed decisions that keep their audience engaged and their platform thriving.
