As an entertainment executive, demand data can assist in making informed decisions about content, acquisition, distribution and programming. Demand is a key factor in content valuation, determining how much shows are worth to a particular platform. For instance, "Nirvanna The Band The Show" has good audience demand in India, at 2.3 times the average show over the last 30 days, and is ranked at the 97.3th percentile in the comedy genre. By examining the top 10 global markets where "Nirvanna The Band The Show" is most in-demand, we can see that it outperforms the demand of the average TV show in each of these markets, with the United States being its number one market. This information can be leveraged to determine the content's worth in different markets and to make acquisition decisions based on pricing.
Additionally, demand data can help with programming decisions. Demographic analysis can assist in identifying specific needs and preferences of the target audience. For instance, fans of "Nirvanna The Band The Show" also like other popular shows such as "Bob's Burgers", "Deadly Cults", "Make Some Noise" and "It's Always Sunny In Philadelphia". Demographic information can be used to create better content that caters to the audience's needs.
Demand data can also be used to inform distribution decisions by identifying where in the world content is most in demand and its travelability. Our analysis reveals that the demand for "Nirvanna The Band The Show" in India is 16% of the demand in its country of origin, the United States. This information can be leveraged to inform distribution decisions in different markets.
Furthermore, demand data is useful in subscriber acquisition and retention by identifying which titles are most popular with audiences and have a broad appeal. Reach, which helps understand a show's overall popularity, can assist platforms in making decisions on which shows to focus on to attract new subscribers.
Lastly, momentum, longevity and franchisability are other useful metrics that an executive can utilize to drive decisions about the content. For instance, the momentum of "Nirvanna The Band The Show" is good, which means that it is growing and popular. Additionally, the longevity of the show is also good, indicating that the demand is maintained over time. However, franchisability (spin-off potential) is poor, which might have implications for potential extensions of the brand.
In sum, demand data in conjunction with the various analysis methods can help media executives to make informed decisions about their content, acquisition, distribution and programming. In this case, "Nirvanna The Band The Show" provides a unique case study of how demand insights can be leveraged to make informed decisions.
