As an entertainment executive, you need accurate information that can help you make informed decisions about content valuation, acquisition, distribution, and programming. Demand data provides an excellent tool for these decisions. The use of demand data can help estimate the popularity of a TV series, its potential value, and identify patterns of interest among targeted audiences. In this article, we use the example of "Nirvanna The Band The Show" in February 2024 to demonstrate the value of demand data to any entertainment executive.
Using Parrot Analytics' system to provide economic content valuation, we can determine how much the TV series is worth and estimate its contribution to any given platform. Its valuations are based on demand data, which reflects the supply and demand of content among viewers. Our analysis shows that "Nirvanna The Band The Show" has good demand in India, with a popularity level of 2.4 times higher than the average TV show in the region. Because only 8.6% of all TV shows reach this level, this indicates a good level of demand. However, its demand has been increasing recently in India, rising from 2.3 to 2.4 times the average over the preceding 90 days. This indicates that the show is building its fan base and capturing the interest of new viewers.
Another valuable aspect of demand data analysis is its ability to benchmark a TV series' performance by audience demand in a particular genre. "Nirvanna The Band The Show" ranks at the 97.3th percentile in the comedy genre in India, making it more popular than 97.3% of all comedy titles in India. Through audience interest in similar shows, evaluation of viewer feedback, and analysis of localized trends in demand data, content producers can discover ideas for new content development and identify variations in narrative or genres that will appeal to audiences in untapped markets.
Another exciting aspect of demand data is the use of it to graphically map the shifting landscape of audience interest and outreach by providing insights into viewer demographics and habits. Through revealing the content in other markets, we observe that "Nirvanna The Band The Show" experiences outstanding reception in all ten countries of high interest. This information is valuable to an entertainment executive as they gauge where the most significant stretch audience for a show is.
Finally, demand data aids in strategic decision-making by providing a competitive benchmark and insights into audience viewing preferences. The data reveals the need to invest resources in a particular show, such as pre-release marketing campaigns, in addition to identifying areas of likely success for future productions or acquisitions. The data further indicates audience loyalty and the ability of a show to continuously capture the attention of its target audience overtime.
In conclusion, analyzing accurate and up-to-date data on audience demand patterns for TV series offer entertainment industry executives an excellent evaluation tool for content valuation and program decisions. Through demand data, entertainment executives can easily identify, develop, and distribute the type of content that most effectively satisfies their target audience. And using the case of "Nirvanna The Band The Show," we can see the transformative power of demand data on strategic decision-making in the entertainment industry.
