As a TV executive, you are always in search of ways to make informed decisions related to content acquisition, distribution, and programming. With the help of demand data from Parrot Analytics, you can easily decide what course of action to take and how to stay competitive in the market.
Let us take an example of the TV series "Real Time With Bill Maher" in India. Analyzing demand data for January 2024 in India, this show has 2.4 times the audience demand of the average show in India, which is a good sign. "Real Time With Bill Maher" has gradually moved up in rank, an impressive move in just a month, gaining over 765 spots to reach the peak rank of #303. The show has higher demand than 98.8% of all talk-show titles in India, which is excellent.
Through this data, you can analyze the show's trending performance and compare it with other titles available. The show enjoys an exceptional quality of momentum, reach, and longevity and outstanding franchisability across the globe. Travelability is also good, which implies that it has international appeal above and beyond its home market.
Through this information, you can make decisions on how to distribute this show, where to take it, and know how well it's resonating with your audience. What is happening with "Real Time With Bill Maher" in India can be compared to many other shows to gain insights into their performance across markets. Therefore, you can use this data to understand the worth of aforementioned TV series and specific content offering, how to optimize marketing campaigns before premieres, and improve content discovery and recommendations for the right audience.
By analyzing the demand, you can answer fundamental questions such as how popular the show is compared to the market average, where the audience demand for the show has exceeded the average globally, and whether the audience appeal is growing or diminishing. The demanding data helps you to develop content for specific audiences, identify content to acquire to support global SVOD expansion, establish the best release strategies for your shows in different markets, and monetize IP through different channels such as spin-offs. You can also quantify your market share and competition in global markets, and learn more about your current audience and potential market gaps that need exploring.
In conclusion, as a TV executive, using demand data analytics can help you navigate the competitive landscape and make informed decisions. Whether it be content valuation, optimizing acquisition, strategy suggestions, or programming decisions, the insights from the demand data obtained from Parrot Analytics can put you one step ahead in securing a successful show.
