As an entertainment executive in the SVOD industry, you are constantly making content and acquisition decisions based on market demand and audience preferences. The success of the TV series "Scam 2003: The Telgi Story" in India provides some key insights into utilizing demand data to make informed decisions.
Content Valuation: The content valuation process can be executed with demand data, answering the question of how much a specific title is worth in monetary terms. For instance, producers can use demand analytics to estimate the return on investment for a particular series. Knowing the incredible demand for "Scam 2003: The Telgi Story" in India, content executives can then decide on how much should be spent on the production of similar content, which could realize a similar level of success for the platform.
Acquisition Decisions: With the information that other shows with similar themes to "Scam 2003: The Telgi Story" are also popular with the same audience, the streaming platform may be interested in acquiring additional shows along those lines. Also, executives can make better acquisition decisions by knowing where "Scam 2003: The Telgi Story" is in demand across the globe. By using this information, they can acquire similar content that is in demand in those regions, expanding the global reach of their platform.
Programming Decisions: Executives can make better programming decisions by optimizing the network's content distribution, release strategy, and pricing by using the insights from demand data. For example, marketing campaigns ahead of the premiere of a new series can be optimized by utilizing audience demand data, thereby increasing the success of the TV show. By understanding the performance of "Scam 2003: The Telgi Story" across six dimensions, the platform can learn what works and adapt their programming portfolio to cater to their audience's preferences.
Distribution Decisions: Demand data provides executives with huge insight into the optimum platforms to focus on for content distribution. As they analyze the most demanding audience in the target market, they can know which platforms are in high demand in that region and focus content distribution on those platforms for more engagement and increased subscriber growth. For example, by seeing the peak demand for "Scam 2003: The Telgi Story" in India, executive can focus on increasing the show's availability in that region.
Subscriber Acquisition and Retention: By accessing audience demand for various genres and shows, executives can acquire series that appeal to their existing audience to create loyalty and increase retention. Similarly, the executives can acquire successful shows that appeal to a general audience, driving additional subscriber growth. Understanding audience preferences across different demographics can empower executives to direct the platform's content investments and position the platform strategically in the streaming industry.
In conclusion, the success of "Scam 2003: The Telgi Story" in India provides a live example of how executives in the SVOD industry can leverage demand data to make better content, acquisition, distribution, and programming decisions. By utilizing demand data, executives can make informed decisions regarding production costs, acquisitions, distribution platforms and ultimately drive audience growth and remain competitive in the fiercely competitive streaming market.
