The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives across various industries, from OTT platforms to TV production companies, can benefit from the wealth of data provided by Parrot Analytics in making informed content, acquisition, distribution, and programming decisions for their target markets. For instance, the demand data for "Scam 2003: The Telgi Story" in India in March 2024 can elicit answers to various questions and help with strategic decision-making. Below are some examples of how executives can leverage demand data to gain critical insights into audience behavior, market trends and maximize the potential of their content.
- Valuing Content: Parrot Analytics content valuation system is based on demand data, providing a tool for executives to determine how much a particular title is worth to any platform in any region. The high demand for "Scam 2003: The Telgi Story" indicates that its value is driving audience interest, making it a valuable asset that requires the right level of investment to produce or acquire. Executives can use this data to identify key financial metrics, adjust investment strategies, and allocate budgets for content acquisition, production, and marketing campaigns that will maximize ROI.
- Programming decisions: By examining the show's current and historical rank position, executives can determine how well the show is performing in the market and whether it is gaining momentum or declining in popularity. For example, the increase in demand for "Scam 2003: The Telgi Story" in India by 2.1% in March indicates that the show is still gaining popularity among audiences. Therefore, platforms that hold the streaming rights for the series can program it prominently as a means of attracting new subscribers or retaining current ones.
- Acquisition decisions: Demand data is an invaluable resource for helping executives make informed decisions about whether to acquire a particular title. The Parrot Pulse's six dimensions provide an independent measure of the show's global performance in terms of audience demand, travelability, longevity, momentum, franchisability, and reach. By examining these dimensions, one can understand how the show is performing across different markets and decide whether it has the potential to perform well in new territories. Hence, OTT and linear networks can use demand data to determine whether to acquire a content library or a TV series for their platform.
- Distribution decisions: International demand for "Scam 2003: The Telgi Story" is varied. Platforms that acquire the streaming rights of the TV series can use demand data to decide which concrete territories to target. From this data, they can understand the markets with considerable demand for the series and the type of audience the show caters to. This information is useful in determining the best distribution strategy that will optimize commercial returns for the platform.
- Franchise potential: The data suggests that the franchisability of the show is average. Nevertheless, executives can still use demand data to decide whether to spin-off the series into other territories or develop an extended universe. For instance, demand data can identify the genres linked to the success of the title and enable executives to expand the show's universe by creating content related to them, thereby tapping into audience demand and maximizing the franchise value.
In conclusion, demand data plays a critical role in helping entertainment executives from across the industry make informed decisions. By leveraging demand data, executives can make content valuation, acquisition, distribution, and programming decisions that are geared towards maximizing their content's ROI and appeal to their target audience. The high demand for "Scam 2003: The Telgi Story" demonstrates how valuable demand data can be to entertainment executives looking to make data-driven decisions around content.
This is Scam 2003: The Telgi Story (स्कैम २००३: द तेलगी स्टोरी)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Scam 2003: The Telgi Story (स्कैम २००३: द तेलगी स्टोरी) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SonyLIV‘s Scam 2003: The Telgi Story (स्कैम २००३: द तेलगी स्टोरी) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SonyLIV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Scam 2003: The Telgi Story (स्कैम २००३: द तेलगी स्टोरी), for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:04 p.m. PST using television demand metrics from Parrot Analytics for Scam 2003: The Telgi Story (स्कैम २००३: द तेलगी स्टोरी) in India. We provide our partners with valuable TV industry insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.