The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the use of demand data can be essential in making informed content, acquisition, distribution, and programming decisions. Analyzing the performance of "Scam 2003: The Telgi Story" in Canada during November 2023 reveals multiple insights that can be used for strategic decision-making.
Content Valuation: The popularity of "Scam 2003: The Telgi Story" in Canada indicates that demand-based content valuation can be utilized, considering the dollar value contribution of any title. Parrot Analytics content valuation system is powered by global content demand and supply and can help executives determine how much to spend on content, its ROI potential, and how it can contribute to increasing subscriptions or reducing churn.
Content Acquisition & Distribution: One way of assessing the potential of acquiring content is through travelability, which measures a title's international demand relative to the home market. "Scam 2003: The Telgi Story" has an okay travelability score, indicating that it may be more successful in countries with a similar cultural background. Furthermore, assessing its global market performance across six dimensions, such as longevity, momentum, and reach, can help make better acquisition and distribution decisions.
Programming Decisions: Analyzing "Scam 2003: The Telgi Story's" audience demand over time can provide insights into subscriber behavior and make better programming decisions. Its momentum, which measures pace of growth, has been exceptional, indicating a continued interest in the show, while its longevity (measuring long-term audience demand) is also exceptional. Executives can use this information to decide how frequently to air the show and assess its potential for future seasons.
Content Decisions: Demand data can help in understanding audience preferences and the demand for specific genres and content types in various markets. "Scam 2003: The Telgi Story" ranks in the 94.3rd percentile in the Biography genre, indicating higher popularity than 94.3% of all Biography titles in Canada. Furthermore, analyzing the top 10 global markets with the highest demand reveals that it outperforms the average TV show in each of these markets, providing insights into audience preferences and the potential for growth in these markets.
In conclusion, utilizing demand data, entertainment executives can make informed content, acquisition, distribution, and programming decisions. From assessing the ROI potential of content through content valuation to analyzing audience preferences in various markets, demand data provides the insights needed to make strategic decisions. The popularity of "Scam 2003: The Telgi Story" in Canada, as analyzed through demand data, offers an excellent example of how these insights can shape decisions that drive growth and enhance subscriber satisfaction.
Scam 2003: The Telgi Story (स्कैम २००३: द तेलगी स्टोरी)'s travelability to Canada in the last 30 days is 11%, which means that the audience demand for Scam 2003: The Telgi Story (स्कैम २००३: द तेलगी स्टोरी) is 11% of the demand in its country of origin, India. Click through to another market to discover how well Scam 2003: The Telgi Story (स्कैम २००३: द तेलगी स्टोरी) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SonyLIV‘s Scam 2003: The Telgi Story (स्कैम २००३: द तेलगी स्टोरी) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SonyLIV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Scam 2003: The Telgi Story (स्कैम २००३: द तेलगी स्टोरी), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:04 p.m. PST using demand datasets from Parrot Analytics for Scam 2003: The Telgi Story (स्कैम २००३: द तेलगी स्टोरी) in Canada. We provide our partners with essential subscription-video-on-demand expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.