As a TV executive, demand data can provide valuable insights into audience preferences, market trends, and the performance of specific TV shows, helping make more informed content, acquisition, distribution, and programming decisions. For instance, analyzing the demand data for "Supergirl" in India during January 2024 can reveal the following insights that can be useful in decision making:
- Content valuation: With 2.4 times the audience demand of the average show in India over the last 30 days, "Supergirl" is performing well compared to other titles available in the market. The demand for "Supergirl" can be used to estimate its economic value to a streaming service and reveal its strategic importance to the platform.
- Strategic Acquisition: Since the demand for "Supergirl" has been increasing in India recently, the show can be considered for acquisition or licensing by platforms seeking to expand their library content and attract new subscribers.
- International Market: Since "Supergirl" has high demand than 96.9% of all drama titles in India, it can be exported to other international markets where the viewership for the genre is high. Also, since "Supergirl" has outstanding travelability (international demand relative to its home market), this show can be appealing to viewers in countries other than the United States.
- Audience Retention and Growth: By identifying other shows that fans of "Supergirl" also like (such as "The Flash", "Shameless", "Vikings", "MasterChef (IT)", "Superman & Lois", "DC's Legends Of Tomorrow", "Arrow", "The Originals" and "Doom Patrol"), platforms can use this information to retain their current audience and entice them to watch other titles. Additionally, identifying titles that are similar to "Supergirl" and acquiring them can attract new subscribers and broaden the audience base.
- Release Strategy and Pricing: With the insight that demand for "Supergirl" spiked in late January 2024 in India, entertainment executives can optimize the release strategy for similar titles, perhaps releasing them at the same time in the future.
Therefore, by analyzing the demand data for TV shows, content platforms can make more informed decisions and more effectively deploy resources to achieve better returns on investment through content valuation, strategic acquisitions, international market expansion, audience retention and growth, and release strategy and pricing.
